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Cable television broadcasting industry

ONE Campaign Launches Public Service Announcement to Fight Global AIDS and Extreme Poverty

Strategic Insights

— 2 min read

The ONE Campaign, a new effort to rally Americans to fight global AIDS and extreme poverty, announced the broadcast and internet premiere of a public service announcement featuring a star-studded cast, including Julia Roberts, Matt Damon, George Clooney, and more. The PSA, titled "ONE Vote," aims to encourage Americans to pledge their vote to help fight global AIDS and extreme poverty, rather than voting for a candidate or party. The announcement will air across MTV Networks channels on October 23 and premiere online on October 24.

Key Takeaways:

  • The ONE Campaign is a coalition of over 2.4 million people and 100 leading relief, humanitarian, and advocacy organizations working to fight global AIDS and extreme poverty.
  • The public service announcement, "ONE Vote," features a bipartisan cast, including Julia Roberts, Matt Damon, George Clooney, and more, and aims to encourage Americans to pledge their vote to help fight global AIDS and extreme poverty.
  • The ONE Campaign is asking America to devote an additional 1% of the U.S. federal budget to the fight against global AIDS and extreme poverty, a funding level that would support programs like providing water to almost 900 million people, getting 104 million children into grade school, and saving 6.5 million children under 5 from dying of preventable diseases.
  • The U.S. has shown bold commitment to Africa, with a nearly doubling of assistance in the last four years, but this funding must continue and expand.
  • The ONE Campaign has worked with Jon Kamen and Michael Hilliard of (At)radical.media to produce the spots, with direction by Andrew Zuckerman and additional writing and creative work by Jamie Barrett.

Statistics:

  • Over 2.4 million people have joined the ONE Campaign to fight global AIDS and extreme poverty.
  • Only 1% of the US federal budget is currently allocated to fighting AIDS and poverty worldwide.
  • Global poverty affects 3 billion people living on under $2 a day and 1 billion people living on less than $1 a day.
  • Surveys show that Americans believe the US government allocates over 15% of its budget to fighting AIDS and poverty, when in reality it is less than 1%.
  • If the US were to devote an additional 1% of its budget to helping the world's poorest people, it could help: - Prevent 10 million children from becoming AIDS orphans - Get 104 million children into grade school - Provide water to almost 900 million people - Save almost 6.5 million children under 5 from dying of diseases.

Sources:

  • ONE: The Campaign to Make Poverty History (http://www.one.org)
  • U.S. Newswire (http://www.usnewswire.com)
  • (At)radical.media (http://www.radicalmedia.com)
  • Goodby Silverstein (At) Partners (http://www.goodbysilverstein.com)

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