Open Market Inc. and iMediation Form Strategic Marketing Partnership

Open Market Inc. and iMediation have formed a strategic marketing partnership, aiming to provide integrated e-business solutions to enterprise e-businesses and portal sites. As a result, companies will be able to enhance their e-marketing and customer relationship initiatives through a powerful and integrated platform. The partnership combines the strengths of both companies, enabling businesses to gain deeper insights into customer behavior and preferences.

Key Takeaways:

• The partnership will enable enterprise e-businesses and portal sites to gain more insight into buyer's decision-making process at marketplaces and portals through iChannel.
• Open Market's suite of e-Business applications will manage the actual content and delivery, allowing for records of customer purchases and enhanced customer relationship management.
• The combined solution will enable businesses to control online branding and merchandising, track and manage e-commerce relationships, and complete portal solutions by adding commerce to their business model.
• The iChannel reporting tools will provide a more thorough understanding of end-customers' buying habits, enabling businesses to make data-driven decisions.
• Businesses will be able to take advantage of "commerce in context," increasing their chances of completing sales and reducing abandoned shopping carts.
• The partnership will enable merchants to own and understand the entire collaborative commerce network, enabling them to make informed decisions about their business strategies.

Statistics:

• The partnership aims to provide integrated e-business solutions to enterprise e-businesses and portal sites.
• The combined Open Market and iMediation solution will allow e-businesses to track and manage e-commerce relationships and enable selling partners and merchants to co-brand the buyers' experience.
• The iChannel reporting tools will provide robust reporting capabilities, enabling businesses to gather a more thorough understanding of end-customers' buying habits.
• The partnership will enable businesses to gain more insight into customer behavior and preferences, with the goal of increasing sales and reducing abandoned shopping carts.
• Comprehensive data and statistics on customer behavior and preferences will be provided through the reporting tools.

Sources:

• Open Market Inc.
• iMediation
• "iMediation and Open Market Inc. Announce Strategic Marketing Partnership" (exact format as provided in the original text)