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Vaccination

Optimity App User Survey Reveals Alarming Influenza Knowledge Gaps

Strategic Insights

— 1 min read

The latest survey by Optimity, a mission-driven technology company, has uncovered concerning knowledge gaps about influenza among its user base. The findings indicate that 38% of respondents believe the flu vaccine can cause the flu, while 27% have no plans to get vaccinated this year. The survey, conducted among 22,465 Optimity app users, also revealed that 46% of respondents received a flu shot in 2019, with 44% getting it in a doctor's office and 56% at a pharmacy.

Key Takeaways:

  • 38% of Optimity app users believe the flu vaccine can cause the flu, highlighting a significant knowledge gap.
  • 27% of respondents do not plan to get a flu shot this year, indicating a concerning lack of awareness about the importance of vaccination.
  • 43% of users have already been vaccinated for the flu this year, suggesting a growing awareness of the importance of vaccination.
  • The survey found that 22% of users intend to get vaccinated but are delayed due to supply shortages or waiting for an appointment.
  • Factoring in those who have already received the flu shot or plan to get one, an estimated 65% of Optimity app users are anticipated to receive the flu shot in 2020, a 19% increase from 2019.
  • The survey also revealed that 32% of respondents could not identify all flu symptoms, while 18% incorrectly believed the flu was spread via water-borne or blood-borne droplets.

Statistics:

  • 38% of Optimity app users believe the flu vaccine can cause the flu.
  • 27% of respondents do not plan to get a flu shot this year.
  • 43% of users have already been vaccinated for the flu this year.
  • 22% of users intend to get vaccinated but are delayed due to supply shortages or waiting for an appointment.
  • Factoring in those who have already received the flu shot or plan to get one, an estimated 65% of Optimity app users are anticipated to receive the flu shot in 2020.
  • 32% of respondents could not identify all flu symptoms.
  • 18% of respondents incorrectly believed the flu was spread via water-borne or blood-borne droplets.

Sources:

  • "Optimity Revamps Health Rewards App, Issues Importance of Vaccination Amid Pandemic - Targeting Canadians Across the Country" (businesswire.com)
  • "Optimity 2020 Canadian Flu Survey" (PDF)

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