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Agricultural industry

Optimizing Agricultural Product Consumption in China: A Strategic Plan

Strategic Insights

— 2 min read

Agricultural product consumption in China has been undergoing a significant transformation, shifting from a traditional focus on quantity and quality to a more personalized and functional approach. In response to this shift, the State Council of the People's Republic of China has issued the "Implementation Plan for Promoting Agricultural Product Consumption," proposing 23 specific measures in 9 areas to optimize supply, facilitate circulation, and revitalize the market. This strategic plan aims to drive agricultural production towards standardization, greening, and quality improvement, while promoting the integrated development of the primary, secondary, and tertiary industries.

Key Takeaways:

  • The pass rate for routine agricultural product quality and safety monitoring remained at a high level of 97.9% in the first half of this year.
  • Since the 14th Five-Year Plan, 36,000 new agricultural products have been certified as green, organic, special, high-quality, and geographically indicated, representing a 70% increase compared to the end of the 13th Five-Year Plan.
  • Over 200 million tons of green, high-quality agricultural products are supplied to the public annually, and sales of green food are expected to reach 609.78 billion yuan in 2024.
  • The Ministry of Industry and Information Technology (MIIT) has selected and released a first batch of 39 local specialty food industries for key development, including Harbin red sausage, Pixian fermented bean paste, and West Lake Longjing tea.
  • The initiative aims to guide local governments in further exploring their resources for specialty agricultural products, including grain, oil, livestock, poultry, fruits, and vegetables, and to intensify their deep processing and transformation efforts.
  • The Ministry of Commerce is accelerating the improvement of the agricultural product supply chain, promoting the high-quality development of rural e-commerce, and focusing on building a platform for connecting agricultural product production and marketing.
  • National online retail sales of agricultural products increased by 15.8% year-on-year in 2024, and fresh produce transported across mountains and seas is no longer a problem, ensuring its freshness all the way from production to the table.
  • The Ministry of Agriculture and Rural Affairs focused on the "first kilometer" and continued to advance the development of cold chain logistics networks at production sites, adding over 98 million cubic meters of storage capacity.
  • By 2024, leisure agriculture will generate nearly 900 billion yuan in operating revenue, making it one of the most active areas in tourism for scene innovation and business integration.
  • Over 3,000 China Farmers' Harvest Festival events will be held across the country by 2024, generating over 30 billion yuan in agricultural product consumption.
  • The China Farmers' Harvest Festival Golden Autumn Consumption Season will feature a series of consumer promotion activities, including the '100 Live Broadcasters + 1,000 Villages + 10,000 Products' public welfare program to support farmers.

Statistics:

  • 97.9% pass rate for routine agricultural product quality and safety monitoring in the first half of this year.
  • 36,000 new agricultural products certified as green, organic, special, high-quality, and geographically indicated since the 14th Five-Year Plan.
  • 70% increase in certified new agricultural products compared to the end of the 13th Five-Year Plan.
  • 200 million tons of green, high-quality agricultural products supplied to the public annually.
  • 609.78 billion yuan in sales of green food expected in 2024.
  • 15.8% year-on-year increase in national online retail sales of agricultural products in 2024.
  • 900 billion yuan in operating revenue generated by leisure agriculture by 2024.
  • 30 billion yuan in agricultural product consumption generated by over 3,000 China Farmers' Harvest Festival events by 2024.

Sources:

  • Implementation Plan for Promoting Agricultural Product Consumption, State Council of the People's Republic of China (2025)
  • Ministry of Agriculture and Rural Affairs, People's Republic of China
  • Ministry of Commerce, People's Republic of China
  • Ministry of Industry and Information Technology (MIIT), People's Republic of China
  • National Development and Reform Commission, People's Republic of China
  • National Bureau of Statistics of China

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