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Television broadcasting industry

Oracle and Sony Partner to Revolutionize Broadcast News Production

Strategic Insights

— 1 min read

In a significant move to enhance the speed and efficiency of news broadcast production, Oracle Corp. has announced that Independent Television News (ITN), Britain's 24-hour news channel, has selected Oracle New Media software for use in the NBC Super Channel digital production pilot in Europe. This partnership will enable ITN journalists to access and edit news from a single workstation, streamlining production times and providing a competitive edge in the industry. According to ITN's director of Systems and Technology, Ted Taylor, "In the competitive broadcasting industry, split-seconds can be the difference between breaking a story or standard coverage."

Key Takeaways:

  • Oracle New Media software has been chosen by ITN for the NBC Super Channel digital production pilot in Europe to improve news broadcast production efficiency.
  • The Oracle and Sony technology will allow journalists to access and edit news from a single workstation, reducing production times.
  • The Oracle software will provide ITN with journalist workstations, an Oracle Video Server, and an Oracle Application Server, which will be fully integrated with Sony broadcast-quality video servers, editing, and transmission equipment.
  • The Oracle New Media software family provides an end-to-end software architecture for delivering interactive services over any network.
  • Oracle Media Server, Oracle Media Net, and Oracle Media Objects are trademarks of Oracle Corporation.
  • ITN produces four news programs as well as headlines throughout the day and supplies news to NBC Super Channel in 44 European countries.
  • Oracle Corp. is the world's largest supplier of software for information management and the world's second-largest software company.

Statistics:

  • 20 million viewers in the U.K. watch ITN news daily.
  • Oracle Corp. is a $3 billion company.
  • Oracle's software is used in over 90 countries worldwide.
  • The Oracle New Media software family provides an end-to-end software architecture for delivering interactive services over any network.
  • Oracle Media Server acts as a multimedia library that stores, retrieves, and manages all types of information, including video, audio, images, text, and relational data.

Sources:

  • Oracle Corp. Press Release, "Oracle Delivers Multimedia Information Management For Broadcast News," August 23, 1995.
  • ITN Press Office, 011-44-0171-430-4700.

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