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Oracle Announces Oracle CRM 3i, A Suite of Integrated Customer Relationship Management Applications

Strategic Insights

— 1 min read

At the Oracle Applications User Group Conference, Oracle Corp. has announced the release of Oracle CRM Version 3i, a suite of integrated customer relationship management (CRM) applications designed to help companies effectively grow their businesses and maintain profitable customer relationships in the age of the Internet. The new release addresses the challenges of increasing competition, changing customer expectations, and globalization by providing a complete view of customer-related activities throughout the enterprise.

Key Takeaways:

  • Oracle CRM 3i is a suite of 35 integrated modules that provides marketing, sales, service, call center, and electronic commerce solutions.
  • The release includes new products such as Oracle TeleSales, Oracle Mobile Field Service, Oracle Customer Care, Oracle TeleBusiness for Financial Services, and Oracle Call Center Intelligence.
  • Oracle CRM 3i also includes expanded switch and Integrated Voice Response (IVR) support for call centers, click functionality to support the service needs of specific vertical markets, and new Internet marketing campaign capabilities.
  • The sales suite has been enhanced with sales compensation forecasting, synching functionality of handheld devices directly to a server, expanded global forecasting, and a money planner that allows sales reps to prioritize deals based on expected commission.
  • Integration with back-end ERP applications is also a key feature of Oracle CRM 3i, providing a 360-degree view of all customer interactions.
  • Oracle has made significant additions and enhancements to Oracle CRM 3i, including a vertical industry focus.
  • The new release includes new products and features such as Oracle TeleSales, Oracle Mobile Field Service, Oracle Customer Care, and Oracle Call Center Intelligence.

Statistics:

  • Oracle CRM 3i is a suite of 35 integrated modules.
  • The release includes new products such as Oracle TeleSales, Oracle Mobile Field Service, Oracle Customer Care, Oracle TeleBusiness for Financial Services, and Oracle Call Center Intelligence, which will provide companies with marketing, sales, service, call center, and electronic commerce solutions.
  • Oracle CRM 3i will provide companies with a 360-degree view of all customer interactions, whether they occur through direct sales contact, customer access over the web, through a call center or indirectly through partner channels.
  • Oracle Corporation has annual revenues of more than $8.3 billion.

Sources:

  • Oracle Corporation press release, "Oracle CRM 3i to Deliver Mature Internet-Based Products, Unified Customer Interaction Channels and Customer Intelligence"
  • Oracle Website, "Oracle CRM Applications"
  • Oracle Website, "Oracle Corporation"

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