Software industry

Oracle Corp. Debuts Media Server Software, Challenging Microsoft's Dominance

Strategic Insights

Feb 14, 1994 — 1 min read

Oracle Corp. launched its "Media Server" computer software on Tuesday, designed to serve as a video jukebox on the information superhighway and rival Microsoft's hold on the software market. The introduction was accompanied by alliances with 20 prominent companies, including Apple Computer Inc., Motorola Inc., and Sega of America Inc. The software, designed for powerful video servers, allows users to create customized TV channels tailored to their personal interests and schedules. Oracle Media Server has the potential to create hundreds of millions of individual channels, one for each person in a service area, the country, or the world.

Key Takeaways:

Oracle's Media Server software is designed to act as a video jukebox, offering users customized TV channels tailored to their personal interests and schedules.
The software has the potential to create hundreds of millions of individual channels, catering to a global audience.
Oracle has formed alliances with 20 prominent companies, including Apple Computer Inc., Motorola Inc., and Sega of America Inc., to promote and develop the software.
The Media Server uses nCube computers to store and sort multimedia information, such as movies and electronic shopping catalogs, for use in the next generation of interactive television.
Oracle has already announced several alliances to promote its new software, including deals with U S West, the Washington Post, Capital Cities/ABC Inc., and Bell Atlantic Corp. to jointly develop and market on-demand services.

Statistics:

Oracle's Media Server software has the potential to create hundreds of millions of individual channels.
The software is designed to store and sort multimedia information, such as movies and electronic shopping catalogs, for use in the next generation of interactive television.
Oracle has formed alliances with 20 prominent companies to promote and develop the software.

Sources:

Oracle Corp.
"Oracle Corporation Press Release"
Apple Computer Inc.
Motorola Inc.
Philips N.V.
Sega of America Inc.
U S West
The Washington Post
Capital Cities/ABC Inc.
Bell Atlantic Corp.

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