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Oracle Enhances E-Business Analysis with New Versions of Oracle Sales Analyzer and Express Web Agent

Strategic Insights

— 1 min read

Oracle has announced the immediate availability of Oracle Sales Analyzer 6.2.1 and Express Web Agent 3.0, two new products that empower business managers and executives to easily analyze e-business sales and marketing data via a standard Web browser. These products extend the power of Oracle's Express on-line analytical processing (OLAP) engine, which has become an industry-leading foundation for analytical applications.

The new software provides global access to real-time sales forecasts, marketing trends, and Internet click-stream data, enhancing a company's customer intelligence. According to International Data Corporation, analytic applications software is expected to become a $3.6 billion market by 2002, delivering competitive advantage by enhancing customer relationship management (CRM) strategies, forecasting business opportunities, and tracking key performance indicators.

Key Takeaways:

  • Oracle Sales Analyzer 6.2.1 is a powerful tool for analyzing e-business sales and marketing data, allowing business users to create reports and graphs over the Web and access critical business information regardless of location.
  • The product controls access to information, ensuring that the appropriate user obtains the right information to make the best business decision.
  • Oracle Express Web Agent 3.0 provides a scalable, high-performance interface for building custom Internet applications that use the full analytical capabilities of Oracle Express Server.
  • Express Web Agent lets any user perform business-critical analysis over the Internet, with features such as the ability to refine analyses, select levels or families within a hierarchy, and specify attributes such as color and size.
  • The product offers advanced security features that prevent data theft or corruption.

Statistics:

  • Estimated market size for analytic applications software by 2002: $3.6 billion (International Data Corporation)
  • Number of Oracle Sales Analyzer client, Web, or Windows users per named user: $1,495
  • Number of Express Web Agent users: bundled with Oracle Express Server
  • Oracle's annual revenue: more than $9.1 billion
  • Oracle's presence in over 145 countries: worldwide

Sources:

  • Oracle Corp. press release, "New Versions of Oracle(R) Sales Analyzer, Express(R) Web Agent Empower E-Business Analysis by Executives and Managers"
  • International Data Corporation report, "Estimating the Market for Analytic Applications Software" (no publication date mentioned)

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