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Oracle Unveils Oracle Market Manager 3.5: Revolutionizing Database Marketing for Financial Institutions

Strategic Insights

— 1 min read

Oracle Corp. has announced the immediate availability of Oracle Market Manager 3.5, a powerful database marketing software designed for the financial services industry. This cutting-edge solution provides a foundation for sophisticated customer relationship management, enabling financial institutions to create, manage, and measure the impact of marketing campaigns. Key enhancements make Oracle Market Manager 3.5 the industry's leading solution for database marketing and campaign management.

Key Takeaways:

  • Oracle Market Manager 3.5 offers full-service database marketing functionality, combining a customer-centric data model with cutting-edge campaign management, integrated querying and reporting, flexible tracking criteria, and integrated profitability.
  • The new Campaign Navigator module enables users to create, manage, and track marketing campaigns and promotions, with built-in budgeting, forecasting, and return on investment (ROI) capabilities.
  • Oracle Market Manager 3.5 provides relationship linking functionality, allowing users to identify account, customer, and household relationships.
  • Campaign success can be tracked in Campaign Navigator by products purchased and user-specified criteria such as balance increases or features activated.
  • Oracle Discoverer has been integrated with Oracle Market Manager, offering a primary front-end information access tool for querying and reporting and enhancing the ability to analyze and share valuable customer information across the enterprise.
  • Oracle Market Manager 3.5 offers full integration with the profitability tools in the OFSA suite, allowing users to calculate customer profitability and other customer performance measures with a high degree of accuracy.

Statistics:

  • Over 70 financial services institutions worldwide use Oracle Financial Services Applications (OFSA) Release 3.5.
  • Oracle Market Manager 3.5 is part of the OFSA suite, which has led the market for nearly ten years.
  • The new Campaign Navigator module can be implemented as a standalone campaign management tool, independent of the Oracle Market Manager data model and update components.
  • Oracle Market Manager 3.5 is available immediately and is part of Oracle's integrated suite of business management products for the financial services industry.

Sources:

  • Oracle Corp. press release dated October 19, 2004
  • Oracle Financial Services Application (OFSA) suite documentation
  • Oracle Corporation website (http://www.oracle.com/)
  • Oracle Corporation annual revenues exceeding $7.5 billion
  • Oracle Discoverer is recognized for its ease of use, superior performance, and integration with Oracle's suite of decision support tools
  • Oracle Express and Oracle Reports are decision support tools integrated with Oracle Discoverer.

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