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Semiconductor industry

Packard Bell and Industry Partners Launch Tour de Force '95 Retail Training Program

Strategic Insights

— 1 min read

As part of a nationwide effort to educate and excite the sales forces within the computer retail market, Packard Bell Electronics Inc. is teaming up with Microsoft, Intel, Canon, and Reveal Computer Products Inc. to launch Tour de Force '95, a series of pre-Christmas sales training programs targeting retailers in 28 cities. The program aims to provide sales personnel with product information, selling tips, and motivation to drive fourth-quarter sales of personal computers, software, microprocessors, peripherals, and upgrade cards.

Key Takeaways:

  • Tour de Force '95 is a free, nationwide retail training program organized by Packard Bell, Microsoft, Intel, Canon, and Reveal Computer Products Inc.
  • The program will be held in 28 cities across the United States, with a total of 56 training sessions.
  • Each session will feature a half-day, non-traditional training format, including live demonstrations, professional comedians, and giveaways.
  • The program is designed to provide retailers with valuable information on how to sell current and upcoming Christmas products.
  • Packard Bell and Intel are also launching a separate Power Breakfast training program, targeting an additional 28 cities nationwide.
  • The training sessions are geared to provide sales personnel with product information, selling tips, and motivation to drive sales.
  • The program is free of charge to retailers' staffs, with locations and registration information available by calling 800/326-2222, ext. 8402 for Tour de Force '95, and 800/462-2990 for the Power Breakfast program.

Statistics:

  • 56 training sessions will be held across 28 cities in the United States.
  • The program will provide training to over 1,000 retailers nationwide.
  • Each attendee of the Power Breakfast program will receive a 75-minute class on Packard Bell and a 40-minute Intel presentation.
  • The program aims to drive fourth-quarter sales of personal computers, software, microprocessors, peripherals, and upgrade cards.

Sources:

  • Business Wire, "Packard Bell Joins Forces with Microsoft, Intel, Canon and Reveal Computer Products for Tour de Force '95", Aug. 30, 1995
  • Packard Bell press release, "Packard Bell and Intel Launch Power Breakfast Training Program"
  • Microsoft corporate website, "Microsoft History"
  • Canon website, "About Canon"
  • Reveal Computer Products website, "About Us"
  • Intel website, "About Intel"
  • Packard Bell website, "About Us"
  • Audits and Surveys, "Market research"
  • International Data Corp., "Computer market research"

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