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Food supply

Pakistan and Samsons Group Strengthen Cooperation in Agriculture and Livestock Development

Strategic Insights

— 1 min read

The Government of Pakistan announced a new partnership between the country and Samsons Group, a leading business conglomerate, to enhance cooperation in livestock development, meat exports, mountain agriculture, and agro-tourism. The partnership aims to promote inclusive economic growth and sustainable livelihoods in Pakistan's rural and northern regions. The Samsons Group has made significant contributions to eco-tourism and rural development through projects like the Malam Jabba Ski Resort and Pearl Continental Malam Jabba, which have transformed Swat into a thriving hub for tourism and community-based livelihood generation. The Group's agriculture portfolio demonstrates its commitment to innovation, sustainability, and food value chain development.

Key Takeaways:

  • The partnership between Pakistan's Ministry of National Food Security and Research and Samsons Group aims to enhance cooperation in livestock development, meat exports, mountain agriculture, and agro-tourism.
  • Samsons Group has converted 7,000 acres of barren desert land into a green and productive agricultural zone since 2020 at Samsons Farm Rangpur in Muzaffargarh, Punjab.
  • The Group employs over 50,000 people across various sectors, including hospitality, agriculture, energy, education, and meat processing.
  • Samsons Group seeks the Ministry's support for facilitating the export of meat and live animals to international markets and closer collaboration with the Pakistan Agricultural Research Council (PARC) to improve livestock breeds and disease control mechanisms.
  • Minister Rana Tanveer Hussain welcomed the proposal to establish a Joint PARC--Samsons Working Group to design a pilot model for integrated mountain agriculture and meat value chain development.
  • The partnership aims to promote inclusive economic growth, sustainable livelihoods, and climate-resilient development in Pakistan's rural and northern regions.

Statistics:

  • 50,000: The number of people employed by Samsons Group.
  • 7,000: The number of acres of barren desert land converted into a green and productive agricultural zone at Samsons Farm Rangpur since 2020.
  • 2020: The year in which Samsons Farm Rangpur began its agricultural operations.

Sources:

  • Government of Pakistan
  • Press Information Department (PID) of Ministry of Information and Broadcasting

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