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Tourism

Paraiba Hosts First-Ever FAM Tour for 20 Travel Agents from Decolar and HotelDO

Strategic Insights

— 1 min read

In a historic initiative, the state of Paraiba in northeastern Brazil welcomed 20 travel agents from Decolar and HotelDO for a special FAM (Familiarization) tour, marking the first time such an event has taken place in the state. The tour aimed to showcase Paraiba's main tourist attractions, cultural richness, and tourism infrastructure to the visiting agents, with a focus on strengthening the state's image within the national market. The event was organized by the Government of Paraiba, through the Paraiba Tourism Company (PBTur) and the State Secretariat for Tourism and Economic Development (Setde).

Key Takeaways:

  • The FAM tour featured 20 travel agents from Decolar and HotelDO, representing a significant effort to engage with key sales channels.
  • The tour provided an immersive experience for the agents, exploring the natural and cultural riches of the Paraiba coast, as well as participating in technical visits to hotels and tourist attractions.
  • The agents were honored with the title of Paraiba Tourism Ambassadors, recognizing their excellent work promoting and marketing the destination.
  • The partnership with HotelDO and Decolar is expected to contribute to the growth in travel package sales to Paraiba in the coming years.
  • Paraiba's Secretary of Tourism and Economic Development, Rosalia Lucas, emphasized the importance of direct contact with the destination, stating that it "transforms the way agents market Paraiba. They gain ownership, confidence, and excitement when presenting our attractions to clients."
  • The initiative is part of Paraiba's strategy to invest in tourism through promotion, structure, and strategy.

Statistics:

  • 20 travel agents participated in the FAM tour from Decolar and HotelDO.
  • The tour showcased the main tourist attractions, cultural richness, and tourism infrastructure of the Paraiba coast.
  • The partnership with hotel operators and travel agencies aims to increase travel package sales to Paraiba.
  • The event was organized by the Government of Paraiba, through the Paraiba Tourism Company (PBTur) and the State Secretariat for Tourism and Economic Development (Setde).
  • Rosalia Lucas, Paraiba's Secretary of Tourism and Economic Development, highlighted the importance of direct contact with the destination in promoting tourism.

Sources:

  • https://paraiba.pb.gov.br/noticias/paraiba-recebe-agentes-de-viagens-da-decolar-e-hoteldo-em-famtour-e-os-reconhece-como-embaixadores-do-turismo

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