Parana State of Brazil Boosts Tourism through Agent Training and Events

Parana's tourism promotion agency, Viaje Parana, continues to enhance the state's tourism appeal by conducting training sessions for travel agents and tourism professionals. Two recent events in Salvador and Cuiaba reached over 200 attendees, providing them with valuable insights into Parana's attractions and unique tourism offerings. The agency's CEO, Irapuan Cortes, emphasizes the importance of training in fostering strong relationships between Parana and travel agents, ultimately aiming to increase sales of tour packages to the state.

Key Takeaways:

• Viaje Parana has trained over 15,100 agents, businesspeople, and tourism professionals since January 2024.
• The agency's training program has helped Parana gain momentum as a tourist destination, with many travel agents expressing interest in promoting the state's diverse tourism offerings.
• The Portfolio of Destinations and Tourism Products, launched in June, serves as a foundation for the national market and has been well-received by travel agents.
• The state is preparing for the Entur Summit, scheduled for August 4th, which is expected to attract approximately 1,400 travel agents and provide them with hands-on experience with Parana's tourist spots.

Statistics:

• 150 people were trained at the event in Salvador.
• 100 travel agents from Cuiaba were impacted by the event at Panrotas Next.
• The state has reached the milestone of over 15,100 agents, businesspeople, and tourism professionals trained by Viaje Parana since January 2024.
• The Entur Summit is expected to attract approximately 1,400 travel agents.

Sources:

• Viaje Parana
• Parana PR Government (https://www.parana.pr.gov.br/aen/Noticia/Viaje-Parana-capacita-mais-150-agentes-e-profissionais-do-turismo-da-Bahia-e-Mato)
• EHTL Viagens Operator
• Panrotas Next