Sign in Subscribe
Tourism

Parana State of Brazil Promotes Tourism through International Events and Strategic Initiatives

Strategic Insights

— 1 min read

The State Government of Parana, through Viaje Parana, has opened registration for tourism workers, professionals, and business owners to participate in the Meeting Parana Business Roundtable in Montevideo, Uruguay on September 9th. This event aims to promote Parana's tourism market internationally and position the state as a competitive player in South America. The roundtable will feature business sessions for state businesspeople to showcase Parana's tourism potential to Uruguayan travel agents and tour operators.

Key Takeaways:

  • The Meeting Parana Business Roundtable is an international event organized by Viaje Parana, the state's tourism promotion agency, to promote Parana's tourism market in Uruguay.
  • The event features business roundtables for state businesspeople to showcase Parana's tourism potential to Uruguayan travel agents and tour operators.
  • The event aims to position Parana as a competitive player and one of the most comprehensive and attractive destinations in South America.
  • Over 110 businesspeople and professionals have participated in Viaje Parana's co-exhibitor spots at fairs and events from 2024 until now, showcasing the state's potential.
  • Another 45 co-exhibitors are expected to participate at Viaje Parana's booths at FIT America Latina, Fitpar, and Fitur, representing a 32% increase in the number of businesspeople attending the organization's international trade shows.
  • Irapuan Cortes, CEO of Viaje Parana, stated that the high level of participation in events, fairs, and global tourism gatherings is crucial for promoting Parana's tourism market internationally.
  • Registration for companies to participate in the Safer Travelers workshop is open until July 30th through the Viaje Parana website.

Statistics:

  • 80 to 100 people from the Uruguayan tourism sector, including travel agents, tour operators, and trade representatives, are expected to attend the Meeting Parana Business Roundtable.
  • Over 110 businesspeople and professionals have participated in Viaje Parana's co-exhibitor spots at fairs and events from 2024 until now.
  • 45 co-exhibitors are expected to participate at Viaje Parana's booths at FIT America Latina, Fitpar, and Fitur.
  • The number of businesspeople attending Viaje Parana's international trade shows has increased by 32% compared to the last two events.
  • The Meeting Parana Business Roundtable is scheduled to take place on September 9th in Montevideo, Uruguay.

Sources:

  • Viaje Parana - Registration now open for companies to participate in the Safer Travelers workshop (available on the Viaje Parana website)
  • Viaje Parana - Meeting Parana Business Roundtable (organized by Viaje Parana, scheduled to take place on September 9th in Montevideo, Uruguay)

Read more