Parana State Tourism Promotes State's Potential to Travel Agents and Professionals

Parana's state government tourism promotion agency, Viaje Parana, recently presented the state's tourism potential to 73 travel agents and tourism professionals in various Brazilian municipalities. The events, hosted by Abreu tour operators and Europlus, aimed to focus on sales to different customer profiles and targeted audiences in Sao Paulo and Rio Grande do Sul. The initiatives are part of Viaje Parana's strategy to promote the state's tourism, which includes roadshows, FAM tours, major conventions, and presentations at events throughout Brazil.

Key Takeaways:

• Viaje Parana presented the state's tourism potential to 73 travel agents and tourism professionals through roadshows and a lecture at a Europlus event.
• The agency aims to focus on sales to different customer profiles and targeted audiences in Sao Paulo and Rio Grande do Sul.
• The initiatives are part of Viaje Parana's strategy to promote the state's tourism, which includes roadshows, FAM tours, major conventions, and presentations at events throughout Brazil.
• Abreu's roadshows in Sao Paulo state reached approximately 40 professionals, while the Europlus operator meeting in Porto Alegre brought together 33 travel agents.
• Viaje Parana's efforts aim to encourage travel agents to learn about Parana's tourism options, including quality hotels, unique cuisine, and major conventions.
• Green tourism is a key aspect of Parana's state tourism, as it is the only state with two Natural World Heritage Sites.
• Since January 2024, Viaje Parana's impact has benefited over 20,300 business owners and tourism professionals.

Statistics:

• 73 travel agents and tourism professionals were targeted by Viaje Parana's initiatives.
• 40 professionals were reached through Abreu's roadshows in Sao Paulo state.
• 33 travel agents attended the Europlus operator meeting in Porto Alegre.
• Over 20,300 business owners and tourism professionals have benefited from Viaje Parana's impact since January 2024.

Sources:

• Viaje Parana's news release.
• Abreu tour operator's event.