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Tourism

Parana State Trains Over 15,000 Travel Agents on State's Attractions and Potential

Strategic Insights

— 2 min read

Travel agents from across Brazil are converging in Curitiba, Parana, for the Entur Summit Convention, training to promote the state's attractions and potential to tourists. The event is supported by the State Government's tourism promotion agency, Viaje Parana. Over 1,500 professionals are participating in the convention, which aims to place Parana among the top travel options offered to tourists from Brazil and abroad.

Key Takeaways:

  • The Entur Summit Convention is a pioneering school for tourism business in Brazil, with over 5,000 agents currently connected, and it is the first major initiative of its kind in the state.
  • The convention is part of a larger effort to consolidate Parana's market position and attract more visitors, who generate services and boost the local economy.
  • Participants hail from various parts of Brazil, with some traveling over 3,600 kilometers to attend the event.
  • The convention includes interactive lectures, an exhibition of tourism services, and business-to-business rounds, providing participants with hands-on experience of the state's attractions and tourist spots.
  • The state's tourism promotion agency, Viaje Parana, has already presented remote training sessions to prep agents on the Peabiru Trail, a key tourist attraction in 33 municipalities in the West.
  • The agency is also promoting workshops on the Peabiru Trail, showcasing the state's gastronomic specialties, and highlighting key tourist attractions such as the Grande Reserva Mata Atlantica, Ilha do Mel, and Colonia Witmarshun.
  • The convention is one of 10 major corporate conventions scheduled to be held in the state by the end of the year, thanks to the efforts of the State Government and Viaje Parana.
  • Participants include industry authorities, guest speakers, and registered attendees, who are participating in interactive lectures and food and wine tastings, and gaining hands-on experience of the state's attractions and tourist spots.
  • The convention is also attended by representatives from international tourism companies, seeking to establish partnerships with local businesses and promote their destinations.
  • The state's tourism promotion agency, Viaje Parana, is actively promoting the state's potential and attractions to travel agents, aiming to increase tourism and generate services and income for local residents.

Statistics:

  • Over 15,200 travel agents, businesspeople, and tourism professionals have been trained by Viaje Parana since January 2024.
  • The Entur Summit Convention is the 6th major convention held in the state this year.
  • Another 2,000 travel agents are expected to be trained this month alone, as part of a robust calendar of participation in industry market events throughout August.
  • The state's tourism promotion agency, Viaje Parana, has a capacity for 2,000 trucks per day at the new Foz do Iguacu Dry Port, the largest in Latin America.

Sources:

  • "Na Convencao Entur Summit, Estado capacita 15 mil agentes sobre atrativos do Parana" (Parana State Government Press Release)
  • "Entur Summit Convention" (Viaje Parana Press Release)

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