Parana's Tourism Promotion Agency Showcases State's Rich Tourism Offerings to Travel Agents

A recent in-person meeting between Viaje Parana, the state's tourism promotion agency, and 78 travel agents from Curitiba and the Metropolitan Region, who work from home as part of the Home Office Tour group, highlighted the state's diverse tourism products. The goal of these meetings is to promote an exchange of experiences and learn about destinations and products that could be added to the professionals' sales shelves. Patricia Gusso, interim CEO of Viaje Parana, emphasized the state's richness and diversity in tourism, aiming to showcase its work and destinations to the agents.

Key Takeaways:

• Viaje Parana, the state's tourism promotion agency, held an in-person meeting with 78 travel agents from Curitiba and the Metropolitan Region, who work from home as part of the Home Office Tour group.
• The meeting aimed to promote an exchange of experiences and learn about destinations and products that could be added to the professionals' sales shelves, highlighting Parana's diverse tourism offerings.
• Since 2024, around 22,000 professionals have been impacted by Viaje Parana's presentations at national and international events.
• The agency has held similar meetings in the states of Sao Paulo and Rio de Janeiro, with previous events showcasing Para destinations and products to professionals from various tour operators.
• Many travel agents present at the Home Office Tour meeting have already participated in events at booths hosted by Viaje Parana, resulting in profitable partnerships, such as Fernanda Baltar's Lafuga Viagens Agency, which secured a group booking for leisure tourism in Parana in February and March of next year.

Statistics:

• 78 travel agents from Curitiba and the Metropolitan Region attended the in-person meeting with Viaje Parana.
• The agency has impacted around 22,000 professionals through its presentations at national and international events, since 2024.
• The Home Office Tour group has over 1,200 travel agents who participate in the in-person meetings with Viaje Parana.
• 10 people will be brought to Parana for leisure tourism in February and March of next year by Fernanda Baltar's Lafuga Viagens Agency as a result of the event in Uruguay.
• The traffic at Parana's international airports grew 8.3% in September.

Sources:

• Viaje Parana's news release about their role as a state tourism promotion agency, and the results of their work, to 78 travel agents from Curitiba and the Metropolitan Region.
• Patricia Gusso's statement about Parana's richness and diversity in tourism.