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Broadcasting

Paxson Communications Corporation Announces Joint Sales Agreement with NBC in New York

Strategic Insights

— 1 min read

Paxson Communications Corporation has announced a Joint Sales Agreement with NBC in New York, which will provide sales and sales marketing for the New York PAX TV station. As part of this agreement, WNBC, NBC's New York station, will produce an original live local newscast, "NewsChannel4 on PAX," to be aired exclusively at 7:00 p.m. on WPXN TV, the Paxson O&O in New York. This newscast will feature NewsChannel4 anchors and other members of the award-winning reporting staff, bringing viewers live up-to-the-minute, breaking news stories, weather reports, traffic, and sports.

Key Takeaways:

  • Paxson Communications Corporation and NBC have announced a Joint Sales Agreement in New York, providing sales and sales marketing for the New York PAX TV station.
  • WNBC, NBC's New York station, will produce an original live local newscast, "NewsChannel4 on PAX," to be aired exclusively at 7:00 p.m. on WPXN TV.
  • The newscast will feature NewsChannel4 anchors Lynda Baquero, Glen Walker, Felicia Taylor, Rob Morrison, Audrey Puente, and John Marshall, among others.
  • The WPXN 7:00 p.m. newscast will bring viewers live up-to-the-minute, breaking news stories, weather reports, traffic, and sports.
  • Dean Goodman, President of PAX TV, stated that the production and scheduling of original local news on PAX will extend the company's relationship with the community and advertisers.
  • Dennis Swanson, President and General Manager of WNBC, said that the newscast will provide extended coverage of breaking news and demonstrate the substance and depth of WNBC's reporting and news anchor staff.
  • Paxson Communications Corporation owns the nation's largest broadcast television station group and PAX TV, the newest broadcast television network, reaching 81% of U.S. television households via its nationwide broadcast television, cable, and satellite distribution system.

Statistics:

  • 81% of U.S. television households are reached by PAX TV via its nationwide broadcast television, cable, and satellite distribution system.
  • WNBC will produce an original live local newscast, "NewsChannel4 on PAX," to be aired exclusively at 7:00 p.m. on WPXN TV.
  • The newscast will be anchored by Lynda Baquero, Glen Walker, Felicia Taylor, Rob Morrison, Audrey Puente, and John Marshall, among others.

Sources:

  • Business Editors, WEST PALM BEACH, Fla.--(BUSINESS WIRE)--July 12, 2000 --Original WNBC News to Air Every Weekday from 7:00-7:30 PM & "NewsChannel4 at 11" to be Re-Broadcast at 11:30 p.m. on WPXN TV--

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