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Telecommunications industry

People's Choice TV Corp. Partners with U.S. Telesys to Offer Integrated Services in MDUs

Strategic Insights

— 1 min read

People's Choice TV Corp. (PCTV) has announced an exclusive sales agent agreement with U.S. Telesys, L.P. (UST) to offer residents of selected multiple dwelling units (MDUs) both pay television and local and long-distance telephone services in all of PCTV's operating wireless cable TV markets. This partnership allows PCTV to offer "one-stop shopping" to MDU residents by marketing both video and telephone services, while also enabling each company to maintain its operational focus on its core business. The agreement is expected to be implemented through joint marketing programs to maximize penetration rates for both video and telephone services.

Key Takeaways:

  • PCTV has partnered with U.S. Telesys, L.P. (UST) to offer integrated services, including pay television and local and long-distance telephone services, to MDU residents in all of PCTV's operating wireless cable TV markets.
  • The agreement allows PCTV to offer "one-stop shopping" to MDU residents by marketing both video and telephone services.
  • Joint marketing programs will be implemented by both companies to maximize penetration rates for both video and telephone services.
  • PCTV operates wireless cable systems in Houston, Tucson, and St. Louis, and intends to launch systems in Phoenix, Indianapolis, and Kansas City in 1995 and 1996.
  • As of December 31, 1994, PCTV had approximately 50,000 customers in its three operating markets.
  • U.S. Telesys, L.P. provides full-service local and long-distance telephone services to MDU residents based on long-term contracts with real estate property owners.
  • Robert C. McNair, majority owner of UST, is also founder and chief executive officer of Cogen Technologies, Inc., the largest privately-owned electric power and steam production company in the United States.

Statistics:

  • PCTV had approximately 50,000 customers in its three operating markets as of December 31, 1994.
  • UST was formed in 1994 and is headquartered in Houston, Texas.
  • PCTV intends to launch wireless cable systems in Phoenix, Indianapolis, and Kansas City in 1995 and 1996.
  • The agreement between PCTV and UST is expected to be implemented through joint marketing programs.

Sources:

  • [A] PRNewswire, "People's Choice TV Corp. Announces Partnership with U.S. Telesys to Offer Integrated Services in MDUs" (April 17, 1995)
  • [B] People's Choice TV Corp. website, "About Us" (1995)
  • [C] U.S. Telesys, L.P. website, "About Us" (1995)

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