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Financial services

Performance Brokerage Services Facilitates Sale of 86-Year-Old Family-Owned Dealership in Cuba City, Wisconsin

Strategic Insights

— 2 min read

Performance Brokerage Services, North America's highest volume dealership brokerage firm, has facilitated the sale of Louisburg Garage in Cuba City, Wisconsin, from Mike Timmerman and Mary Ann Timmerman Survivors Trust to Chad Richardson. This transaction marks a significant milestone in the history of the dealership, which was founded in 1939 by Ervin Timmerman. Over the years, the dealership has secured the Chrysler Dodge Jeep Ram franchise and built a strong reputation in the community. The sale was conducted by Matt Willis and Emily Bourne of Performance Brokerage Services, who were praised by the Timmerman family for their professionalism and responsiveness. The transaction is one of nearly 400 dealerships that Performance Brokerage Services has advised on over the last 5 years.

Key Takeaways:

  • Louisburg Garage, a third-generation, family-owned and operated dealership, was sold to Chad Richardson by Mike Timmerman and Mary Ann Timmerman Survivors Trust.
  • The dealership has a long history, dating back to 1939 when it was founded by Ervin Timmerman, and secured the Chrysler Dodge Jeep Ram franchise in 1992.
  • Family members played a significant role in the dealership's operations, with Mike Timmerman continuing to operate the business after his brother Floyd's passing in 2018.
  • Carrie Lory, daughter of Mary Ann Timmerman and niece of Mike Timmerman, praised Performance Brokerage Services for their handling of the sale, stating that they were "responsive, easy to work with, and consistently professional."
  • Matt Willis commented that it was an honor to work with the Timmerman family on the sale, and that the dealership has been a cornerstone of the community for generations.
  • Emily Bourne added that transactions like this are why the company loves what they do, and that they aim to ensure a seamless experience for both the buyers and sellers.
  • Chad Richardson expands his dealership portfolio with the addition of Louisburg Garage, complementing his existing brands at his Dubuque location.

Statistics:

  • Louisburg Garage was sold by Mike Timmerman and Mary Ann Timmerman Survivors Trust to Chad Richardson.
  • The dealership was founded in 1939 and has a long history of customer loyalty and community trust.
  • Performance Brokerage Services has advised on the sale of nearly 400 dealerships over the last 5 years.
  • The sale was conducted by Matt Willis and Emily Bourne of Performance Brokerage Services.
  • Louisburg Garage represents Chrysler, Dodge, Jeep, and Ram franchises.
  • Chad Richardson now represents a total of six brands across his Dubuque and Cuba City locations: Buick, Cadillac, GMC, Honda, Chrysler, Dodge, Jeep, and Ram.

Sources:

  • Performance Brokerage Services, Inc. press release (no date provided)
  • Carrie Lory, daughter of Mary Ann Timmerman and niece of Mike Timmerman, as quoted in the press release.
  • Matt Willis, Partner at Performance Brokerage Services, as quoted in the press release.
  • Emily Bourne, Partner at Performance Brokerage Services, as quoted in the press release.
  • Chad Richardson, owner of Dubuque and Cuba City locations, as quoted in the press release.

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