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Information technology services industry

PharmIQ Enhances Decision Support with MicroStrategy's DSS Broadcaster

Strategic Insights

— 1 min read

Computer Sciences Corporation has upgraded its pharmaceutical industry-specific data warehouse system, PharmIQ, by integrating MicroStrategy's DSS Broadcaster product. This move enables the delivery of market and customer information to clients' field-based sales forces via common business media. With DSS Broadcaster, critical information can be customized and delivered to the sales team via email, pager, fax, or mobile phone on a time or event triggered basis. This integration aims to improve decision-making in the life sciences industry by providing executives with a single gateway to sales, marketing, and contract data.

Key Takeaways:

  • PharmIQ, a data warehouse system for the pharmaceutical industry, has been enhanced with MicroStrategy's DSS Broadcaster product to enable real-time information delivery to sales teams.
  • The integration leverages existing communication channels, including email, pager, fax, and mobile phone, to extend access to information throughout the enterprise.
  • Advanced personalization in DSS Broadcaster enforces data security and eases management and administrative burdens.
  • PharmIQ's shared data repository and technical infrastructure facilitate informed decision-making in the life sciences industry.
  • CSC's PharmIQ solution is built on a standard set of analytical tools, allowing for future expansion needs to be considered.
  • The company's existing information infrastructure investment is leveraged, adding new components necessary to support today's business requirements.
  • CSC has 45,000 employees in 700 offices worldwide, providing a wide range of professional services to clients.

Statistics:

  • CSC had $7.1 billion in revenues for the 12 months ended Oct. 2, 1998.
  • The company has 700 offices worldwide.
  • PharmIQ provides executives with a single gateway to sales, marketing, and contract data.

Sources:

  • Computer Sciences Corporation press release (Oct. 27) - /PRNewswire/

Note: No external reference or link available for the initial source

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