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Agricultural industry

Pingliang City Recognizes 16 New Brands for Ganwei Agricultural Product Brand Catalog

Strategic Insights

— 1 min read

In a major development, Pingliang City in Gansu Province, China has recognized 16 new corporate trademark brands, including refined flour, high-gluten flour, and wheat core flour from Changfeng Flour Co., Ltd., and "Ruiju Beibei" pumpkin from Xinfengyuan Agricultural Technology Co., Ltd., for inclusion in the Ganwei Agricultural Product Brand Catalog. This brings the total number of corporate trademarks and brands in Pingliang City to 63, covering its six specialty industries: cattle, fruit, vegetables, potatoes, medicine, and grains and oils.

Key Takeaways:

  • 16 new corporate trademark brands, including refined flour, high-gluten flour, and wheat core flour from Changfeng Flour Co., Ltd., and "Ruiju Beibei" pumpkin from Xinfengyuan Agricultural Technology Co., Ltd., have been recognized for inclusion in the Ganwei Agricultural Product Brand Catalog.
  • The new brands come from various districts and counties in Pingliang City, including Kongtong District, Chongxin County, Jingning County, Huating City, Jingchuan County, Zhuanglang County, and Lingtai County.
  • The total number of corporate trademarks and brands in Pingliang City has reached 63, covering its six specialty industries: cattle, fruit, vegetables, potatoes, medicine, and grains and oils.
  • Since the beginning of this year, Pingliang City has implemented the deployment requirements of the Provincial Party Committee and the Provincial Government for "Ganwei's flavor going out of Longnan and out to the sea".
  • The city has focused on expanding market space, optimizing the brand cultivation system, and making every effort to build a "Ganwei" agricultural products brand matrix.
  • Pingliang City's "Ganwei" agricultural products brand has achieved phased results, enhancing the popularity and reputation of its agricultural products and contributing greater strength to the city's rural revitalization and high-quality agricultural development.

Statistics:

  • 16 new brands recognized for inclusion in the Ganwei Agricultural Product Brand Catalog
  • Total number of corporate trademarks and brands in Pingliang City: 63
  • Number of districts and counties contributing new brands: 7
  • Number of specialty industries covered: 6

Sources:

  • Provincial Department of Agriculture and Rural Affairs of Gansu Province. (2022). Public Announcement on the Fifth Batch of "Ganwei" Agricultural Product Brand Recognition and Monitoring Results.
  • Official website of the Provincial Department of Agriculture and Rural Affairs: http://www.gansu.gov.cn.

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