Pioneer Electronics Partners with ESPN for Exclusive College Football HD Telecasts

Pioneer Electronics (USA) Inc. has secured an exclusive multiplatform sponsorship deal with ESPN for the network's HD and ESPN2 HD college football telecasts. This partnership marks a significant milestone in the history of both channels, as they will now broadcast over 100 live games in high-definition resolution for the first time. The agreement provides Pioneer with extensive exposure on ESPN's website, including exclusive sponsorship of ESPN.com's College Football Play-by-Play and a new online high-resolution photo gallery, ZOOM. Consumers will also be able to view Pioneer's PureVision(TM) plasma advertising campaign in ESPN The Magazine.

Key Takeaways:

• Pioneer Electronics has entered into an exclusive multiplatform sponsorship deal with ESPN for its HD and ESPN2 HD college football telecasts.
• The partnership will feature over 100 live games in high-definition resolution for the first time in the history of both channels.
• Pioneer will receive extensive exposure on ESPN's website, including exclusive sponsorship of ESPN.com's College Football Play-by-Play and a new online high-resolution photo gallery, ZOOM.
• The company's PureVision(TM) plasma advertising campaign will be featured in ESPN The Magazine.
• Pioneer's Home Entertainment Division is a leading manufacturer of plasma televisions and monitors, Blu-ray Disc and DVD products, A/V receivers, speakers, and other audio and video accessories.
• The company's focus is on the development of new digital technologies, including Digital Network Entertainment(TM).
• Pioneer markets its products under the Pioneer and Pioneer Elite(R) brand names, with a limited warranty of one year with Pioneer products and two years with Pioneer Elite products.

Statistics:

• Over 100 live games will be broadcast in high-definition resolution as part of the partnership.
• ESPN HD and ESPN2 HD will combine to deliver over 700 major events, plus over 2,000 programs, totaling more than 6,500 hours of high-definition content in 2006.
• The 2006 college football season will feature telecasts every Thursday and Friday evening, as well as a minimum of five telecasts every Saturday.
• Fifteen additional prime time telecasts will air on Tuesdays, Wednesdays, and Sundays throughout the season.

Sources:

• Pioneer Electronics (USA) Inc.
• ESPN.com
• ESPN The Magazine
• RPA (home entertainment advertising agency)
• Pioneer Corporation (parent company of Pioneer Electronics (USA) Inc.)
• National Football League (NFL)
• College Football Association
• National Collegiate Athletic Association (NCAA)