Professional soccer

Premier League Clubs Charging Record Highs for Replica Shirts

Strategic Insights

Aug 9, 2025 — 1 min read

This season, nearly half of the Premier League clubs have increased their prices for standard adult replica shirts, with an average cost reaching a record high of over £75. Aston Villa's shirt is among the most expensive, while fellow midland club Wolves offers the cheapest option. The list of clubs charging £85 for the latest standard adult replica tops includes familiar expensive brands like Arsenal, Chelsea, Liverpool, Manchester City, and Manchester United, as well as newcomers Aston Villa, Fulham, and Newcastle United.

Key Takeaways:

Nine top-flight clubs, including Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, and Tottenham Hotspur, are charging £85 for their standard adult replica shirts.
Aston Villa's shirt is the most expensive among these clubs, with Everton's shirt being the next most expensive at £80.
Clubs like Nottingham Forest and West Ham United are charging £75 for their standard adult replica shirts, while Wolves, Burnley, and Sunderland offer their fans the cheapest option at £60.
Junior shirts can cost fans up to £65, with Everton, Liverpool, and Chelsea offering their junior tops at the highest price.
Arsenal, Villa, Fulham, Manchester City, Manchester United, Newcastle, and West Ham have priced their junior tops at £60.
Manchester City charges £130 for their "pro" kit, making it the most expensive option in the division.

Statistics:

The average cost of a standard adult replica shirt in the Premier League has reached a record high of £75.
Nearly half of Premier League clubs (9 out of 20) are charging £85 or more for their standard adult replica shirts.
Aston Villa's shirt is the most expensive, priced at £85.
Everton's junior shirt is the most expensive, priced at £65.
Junior shirts are available for fans from £58 to £65.
The most expensive "pro" shirts are being sold by Manchester City (£130) and Tottenham Hotspur (£125).
The cheapest "pro" shirts are being sold by Wolves (£80).

Sources:

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Online club store of Premier League clubs, 2025/26 season

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