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Premier League

Premier League Fans' Social Media Behavior Revealed: Who Keeps it Clean and Who Lets Loose?

Strategic Insights

— 2 min read

A study of 50,000+ tweets conducted over two weeks has unveiled the most colourful language used on social media by football fans in the Premier League. The research, carried out by Paddy Power, used club-specific hashtags to determine which fanbase uses the most colourful language. The results show that Watford fans are the most profane, with 8.9% of their tweets containing swear words.

Key Takeaways:

  • Watford fans have the highest profanity rate, with 8.9% of their tweets containing swear words.
  • Newcastle United fans have the second-highest profanity rate, with 5.5% of their tweets containing swear words.
  • Supporters of Watford, Newcastle United, and Tottenham Hotspur use the most colourful language on social media, with profanity rates of 8.9%, 5.5%, and 7.1% respectively.
  • Crystal Palace fans are second to Watford in terms of profanity rate, with 8.2% of their tweets containing swear words.
  • Only 0.9% of tweets from Aston Villa supporters contain foul language, making them the cleanest fanbase on the list.
  • The Blades have the third-lowest profanity rate, with 3.2% of their tweets containing swear words.
  • Ole Gunnar Solskjaer's Manchester United supporters have 2.7% of their tweets containing profane language, making them the cleanest of the top four teams in the league.
  • Every fanbase on the list has a profanity rate of 5.5% or higher, except for Aston Villa and Manchester United.

Statistics:

  • 50,000+ tweets were analysed over a two-week period to determine the profanity rates of Premier League fans on social media.
  • The surveyed fanbases included Watford, Newcastle United, Aston Villa, Tottenham Hotspur, Crystal Palace, Manchester United, and other Premier League teams.
  • The profanity rate among Watford fans is 8.9%, making them the most colourful on social media.
  • 0.9% of tweets from Aston Villa supporters contain foul language, making them the cleanest fanbase on the list.
  • Burnley fans have the second-lowest profanity rate, with 1.3% of their tweets containing swear words.

Sources:

  • A spokesman at Paddy Power said: "Now the Premier League is back, it's been a good opportunity to take a seat on our socially-distanced sofas and become the ultimate armchair fan. And by doing that, it seems it's been a sweary time for football fans, too."
  • The study was conducted over a two-week period, using club-specific hashtags to determine which fanbase uses the most colourful language.
  • The results show that Watford fans are the most profane, with 8.9% of their tweets containing swear words.

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