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Publishing industry

Prima Publishing and New World Computing Announce Multi-Year Strategic Partnership

Strategic Insights

— 1 min read

Prima Publishing, the leading independent book publisher in North America, has entered into a multi-year, exclusive agreement with New World Computing, a renowned entertainment software designer, developer, and publisher. This strategic partnership grants Prima the exclusive rights to publish all official strategy guides for New World Computing games, including the highly anticipated "Heroes of Might & Magic." The agreement aims to increase sales opportunities, promote cross-brand awareness, and provide fans with expertly crafted guides for their favorite games.

Key Takeaways:

  • Prima Publishing has signed a multi-year, exclusive agreement with New World Computing to publish official strategy guides for New World Computing games.
  • The agreement grants Prima the exclusive rights to publish strategy guides for New World titles, including "Heroes of Might & Magic."
  • The partnership aims to increase sales opportunities, promote cross-brand awareness, and provide fans with expertly crafted guides for their favorite games.
  • Prima will publish strategy guides that reveal hidden clues and hints for New World titles, including "Heroes of Might & Magic."
  • The guides will be available nationally in electronics stores and bookstore accounts.
  • This partnership solidifies Prima's position as the market leader in electronic game strategy book publishing.
  • Both Prima and New World Computing are experienced industry players, with a proven track record of producing high-quality entertainment software and books.
  • The partnership creates a "win-win-win" situation for all parties involved, including Prima, New World Computing, and their dedicated players.

Statistics:

  • 50+ software companies have official agreements with Prima Publishing.
  • Prima maintains exclusive publishing relationships with 7 major game developers, including Domark Software Inc., Interplay Productions, Maxis, MicroProse Software Inc., New World Computing, Time Warner Interactive, and Take 2 Interactive.
  • Prima has over 14 years of experience as an industry leader in electronic entertainment books.
  • New World Computing was founded in 1984 and is a wholly-owned subsidiary of NTN Communications Inc. (AMEX:NTN).

Sources:

  • Business Wire (April 3, 1995)
  • Prima Publishing's press release announcing the partnership with New World Computing
  • New World Computing's official website and press releases.

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