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Prodigy and Houston Chronicle Launch Interactive Community

Strategic Insights

— 2 min read

Prodigy, a leading online network, has partnered with the Houston Chronicle to launch a Web-based electronic community/newspaper called Houston Chronicle Interactive (HCI). This collaboration represents a new era in the relationship between Prodigy, the Internet, and newspaper publishers. As part of the agreement, Prodigy will promote the Houston Chronicle and provide its members with direct access to HCI at no additional charge beyond their normal monthly membership fees. Members will be able to access the HCI Web site, exclusive content, bulletin boards, and a real-time chat area named HoustOnLine.

Key Takeaways:

  • Prodigy has partnered with the Houston Chronicle to launch a Web-based electronic community/newspaper called Houston Chronicle Interactive (HCI).
  • Prodigy will promote the Houston Chronicle and provide its members with direct access to HCI at no additional charge beyond their normal monthly membership fees.
  • The dedicated area on Prodigy will include a direct link to the HCI Web site, as well as exclusive content such as bulletin boards and a real-time chat area named HoustOnLine.
  • The Houston Chronicle will promote Prodigy as the preferred method to connect with HCI, as well as refer readers of Houston Chronicle news articles to Prodigy for additional information.
  • The two companies will share revenue generated by member visits to the HCI area on Prodigy, the Web site, chat areas, and bulletin boards.
  • Prodigy offers over 2 million members a range of services, including news, weather, sports, financial information, educational content, games, reference materials, email, bulletin boards, USENET newsgroups, and Chat.
  • The Houston Chronicle has a daily circulation of 541,000 and a Sunday circulation of 744,000, making it one of the largest newspapers in the country.
  • The partnership represents a new era in the relationship between Prodigy and newspaper publishers, providing benefits to all parties involved.
  • The HCI also includes a classifieds section with thousands of listings in real estate, employment, transportation, and merchandise.

Statistics:

  • Prodigy has over 2 million members.
  • The Houston Chronicle has a daily circulation of 541,000 and a Sunday circulation of 744,000.
  • The dedicated area on Prodigy will be accessible to all members at no additional charge beyond their normal monthly membership fees.
  • The partnership between Prodigy and the Houston Chronicle will share revenue generated by member visits to the HCI area.
  • The first month's membership fee is waived for new subscribers, and 10 free hours are provided to explore both Prodigy and HCI.

Sources:

  • "Prodigy, Houston Chronicle Launch New Era in Online Relationship" (author unknown)
  • Houston Chronicle (no date)
  • Prodigy (no date)
  • Amy Rabinovitz, 713/220-7416 (Houston Chronicle)
  • Mike Darcy, 914/448-8846 (Prodigy)

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