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Tourism

Profile of the Foreign Tourist Visiting the Historic Center of Lima (2024)

Strategic Insights

— 2 min read

The study, released by PROMPERU, aims to provide key information to actors in the national tourism sector to enhance their commercial strategies in response to changing global travel habits. The Profile of the Foreign Tourist who visited the Historic Center of Lima (2024) reveals the preferences, activities, and behaviors of international visitors who include the emblematic space in their itinerary. The study was prepared with the objective of strengthening the commercial strategies of actors in the sector and providing valuable insights into foreign tourists' habits.

Key Takeaways:

  • In 2024, over 1.1 million international tourists visited the Historic Center of Lima, with an average stay of nine nights, one more than the general average of foreign tourists.
  • The average expenditure of tourists visiting the Historic Center was USD 1,572, with USD 155 more than the average tourist, indicating a higher spending capacity in this area.
  • 78% of visitors to the Historic Center visited the Plaza Mayor, and 54% visited the Lima Cathedral, highlighting the importance of iconic and easily accessible spaces in the urban circuit.
  • The main reasons for travel to Lima were vacations or recreation (74%), followed by visits to family and/or friends (12%) and business (9%).
  • Attractions with high growth potential include the Convento San Francisco and Catacumbas Museum (11%), the Chinatown (5%), and the Lima Art Museum - MALI (2%).
  • Personal recommendations (57%) and short videos on social media (47%) influenced trip inspiration and planning, with Instagram being the platform with the greatest impact.
  • The majority of tourists (58%) planned their trip between one and four months in advance, and 44% purchased a tourist package, with 94% making an online purchase related to their visit.
  • 86% of tourists focused exclusively on national destinations, without including other countries in the region.
  • Among tourist activities, walking around the city (100%), visiting parks and squares (92%), and churches (64%) were the most popular.
  • A significant number of tourists (44%) enjoyed local markets and flea markets.

Statistics:

  • 1.1 million international tourists visited the Historic Center of Lima in 2024.
  • The average stay of tourists in Peru was nine nights, one more than the general average of foreign tourists.
  • USD 1,572 was the average expenditure of tourists visiting the Historic Center, with USD 155 more than the average tourist.
  • 78% of visitors to the Historic Center visited the Plaza Mayor.
  • 74% of visitors to the Historic Center traveled for vacations or recreation.
  • 58% of tourists planned their trip between one and four months in advance.
  • 44% of tourists purchased a tourist package.
  • 94% of tourists made an online purchase related to their visit.
  • 86% of tourists focused exclusively on national destinations.

Sources:

  • PROMPERU (Profile of the Foreign Tourist who visited the Historic Center of Lima (2024)) - www.turismoin.pe
  • Euclid Infotech Pvt. Ltd. (Copyright 2025) - Contify.com

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