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Qantas Maintains Top Corporate Image in Australia for Fifth Year

Strategic Insights

— 1 min read

Qantas has been crowned with the best corporate image in Australia for the fifth consecutive year, according to a survey of business leaders. The airline, known for its iconic white kangaroo logo, edged out prominent brands such as Mercedes-Benz, Microsoft, and Canon in the annual survey. Qantas also won the International Airlines category, outperforming Singapore Airlines. The airline's strong corporate awareness is expected to boost its chances in regaining market share and its planned $2.5 billion float in May. Ansett Australia, a relatively new international carrier, surprised the industry by taking third place in the survey.

Key Takeaways:

  • Qantas maintained its position as the company with the best corporate image in Australia for the fifth successive year.
  • The airline won the International Airlines category, outperforming Singapore Airlines.
  • Qantas scored 1013 out of a possible 1200 in the survey.
  • The airline was the only one of 200 companies listed in the survey to score more than 1000 points.
  • The top 10 in the corporate image list included Qantas, Mercedes-Benz, Microsoft, Canon, BMW, IBM, Porsche, Singapore Airlines, Ansett Australia, and Telecom.
  • According to the survey, about 450 chief executives and managing directors who belong to chambers of commerce across Australia participated in the survey.
  • The survey used a five-point scale to rate companies, with possible scores ranging from very positive (5) to never heard of (1).
  • Qantas' strong corporate awareness is expected to contribute to its efforts to regain market share and its planned $2.5 billion float in May.
  • Ansett Australia, a relatively new international carrier, surprised the industry by taking third place in the survey.

Statistics:

  • Qantas scored 1013 out of a possible 1200 in the survey.
  • Qantas holds the top position in corporate image in Australia for the fifth consecutive year.
  • The airline's score is the highest among the 200 companies listed in the survey.
  • The top 10 companies in the corporate image list scored an average of 954.3 out of a possible 1200.
  • About 450 business leaders participated in the survey.
  • Qantas plans to use its strong corporate awareness to contribute to its efforts to regain market share and its planned $2.5 billion float in May.

Sources:

  • National Business Bulletin magazine.
  • Chambers of commerce across Australia.

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