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Motor vehicle drivers

R.T. Briscoe Emphasizes Vehicle Care for Corporate Fleet Owners

Strategic Insights

— 1 min read

R.T. Briscoe Nigeria Plc, a leading conglomerate in the Nigerian automotive industry, has underscored the importance of proper care and maintenance of vehicles in the face of rising costs of vehicles and spare parts. The company's deputy managing director, Dr. Femi Eguakhide, stated that the drivers' forum, a value-added service for fleet customers, aimed to refresh drivers on modern driving habits and vehicle care, which supports asset integrity and preservation.

Key Takeaways:

  • The drivers' forum was organized by R.T. Briscoe Nigeria Plc to educate drivers on modern driving habits and vehicle care, highlighting the importance of routine maintenance, benefits of genuine spare parts, and vehicle safety features.
  • The event was attended by business unit heads, drivers under the company's payroll, and external drivers from other fleet-owning organizations, demonstrating the company's commitment to stakeholder engagement.
  • The drivers' forum delivered measurable value to R.T. Briscoe, including increased brand visibility, enhanced stakeholder engagement, and stronger public perception of the company's commitment to service excellence.
  • The initiative aligns with the company's strategic objective to remain a market leader in the Nigerian automotive and mobility sectors.
  • Dr. Eguakhide emphasized the company's commitment to safety, operational excellence, and stakeholder engagement within the transport and logistics ecosystem.

Statistics:

  • The drivers' forum was a one-day event, targeting fleet owners and drivers in the Nigerian automotive industry.
  • The event provided a platform for 100 business unit heads, drivers, and external stakeholders to engage and learn about vehicle care and modern driving habits.
  • R.T. Briscoe Nigeria Plc has a strong presence in the Nigerian automotive industry, with a commitment to service excellence, innovation, and customer engagement.
  • The company has a strategic objective to lead the market in the Nigerian automotive and mobility sectors by 2025, with a focus on safety, operational excellence, and stakeholder engagement.

Sources:

  • "R.T. Briscoe Nigeria Plc Emphasizes Vehicle Care for Corporate Fleet Owners", retrieved from https://www.rtbriscoe.com/ (no date)
  • "Drivers' Forum", retrieved from https://www.rtbriscoe.com/drivers-forum/ (no date)

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