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Telecommunications industry

RadioShack and T-Mobile Announce Retail Partnership

Strategic Insights

— 1 min read

T-Mobile USA, Inc. and RadioShack Corporation will offer T-Mobile products and services in over 4,000 RadioShack stores across the U.S. and Puerto Rico starting later this summer. This agreement will significantly expand the number of national retail stores offering T-Mobile's postpaid products and services, making RadioShack T-Mobile's largest national retail partner. The partnership will provide customers with access to a selection of T-Mobile's most innovative handsets, including the highly anticipated T-Mobile myTouch 3G with Google. This move reinforces RadioShack's leadership in wireless and complements its existing wireless offerings. RadioShack's knowledgeable sales associates will help customers choose the best technology solution, building on the company's reputation for top-notch customer service. T-Mobile's innovative products and services, such as the iconic T-Mobile Sidekick and Android-powered devices, will be available in more locations nationwide, further enhancing the customer experience.

Key Takeaways:

  • RadioShack will offer T-Mobile products and services in over 4,000 stores across the U.S. and Puerto Rico.
  • The partnership will nearly double the number of national retail partner stores offering T-Mobile's postpaid products and services nationwide.
  • Customers will have access to a selection of T-Mobile's most innovative handsets, including the T-Mobile myTouch 3G with Google.
  • RadioShack's knowledgeable sales associates will help customers choose the best wireless solution.
  • T-Mobile's innovative products and services will be available in more locations nationwide.
  • RadioShack has been named one of the top customer service retailers in the nation.
  • T-Mobile has achieved the "Highest Ranked Wireless Customer Service Performance" in the 2009 J.D. Power and Associates Wireless Customer Care Performance Study.
  • T-Mobile has a large retail footprint with over 1,900 company-owned locations and distribution agreements with national retailers.

Statistics:

  • 4,450: The number of RadioShack company-operated locations.
  • 1,900: The number of T-Mobile company-owned retail locations.
  • 4,000: The number of RadioShack stores offering T-Mobile products and services.
  • 2009: The year T-Mobile achieved the "Highest Ranked Wireless Customer Service Performance" in the J.D. Power and Associates Wireless Customer Care Performance Study.

Sources:

  • RadioShack Corporation (NYSE: RSH)
  • T-Mobile USA, Inc.
  • Electronics Newsweekly
  • J.D. Power and Associates
  • National Retail Federation Foundation
  • American Express Customer Service Survey

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