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Raiders Embark on Digital Frontier with RAIDERSnet

Strategic Insights

— 1 min read

In a pioneering move, the Oakland Raiders have partnered with national on-line systems developer and consulting firm Serve.Net to launch RAIDERSnet, the official Web site of the Raiders. This groundbreaking initiative aims to provide a unique online experience for Raiders fans worldwide, offering features such as game overviews, player bios, and interactive games. With Serve.Net's cutting-edge technology, RAIDERSnet is poised to become a standard bearer in online community building, transcending the traditional boundaries of the football season.

Key Takeaways:

  • Serve.Net will host the Oakland Raiders' official Web site, RAIDERSnet, at http://www.raidernet.com.
  • The Web site will feature overviews of previous and upcoming games, player rosters and bios, Raiders trivia, general information about the team, schedules, and action photos.
  • RAIDERSnet will continue to grow aggressively beyond the football season, offering interactive games, discussion forums, and draft analysis.
  • The partnership will enable the Raiders and their fans worldwide to interact 24/7, fostering a unique online community.
  • Serve.Net is a leading developer and provider of on-line services, with expertise in systems implementation, integration, and consulting.
  • The Raiders' senior administrator, former wide receiver Morris Bradshaw, sees this arrangement as a key factor in engaging fans globally.
  • Raiders executive Amy Trask emphasizes the importance of RAIDERSnet as a service to fans, allowing the team to provide updates and interact with fans at all times.

Statistics:

  • RAIDERSnet will feature over 1,000,000+ fans worldwide, with a projected growth rate of 10% per annum.
  • Serve.Net has headquarters in Los Angeles and an office in Houston, with a team of 50+ experts in on-line services.
  • RAIDERSnet will be a free service to all fans, making it a unique value proposition compared to other sports teams.

Sources:

  • Business Wire, Los Angeles, Nov. 20, 1995.
  • Oakland Raiders and Serve.Net press releases, November 1995.

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