Ram Launches New Marketing Campaign Starring Terry Crews to Kick Off College Football Season

The Ram brand has introduced a new marketing campaign starring Terry Crews, a nod to the memorable vehicle scene in the cult classic film "White Chicks." The campaign, titled "Epic Launch," will run throughout the 2025 college football season and feature four national broadcast commercials, as well as multiple videos across the Ram brand's social media and digital media channels. The campaign is part of Ram's multi-installment college football marketing campaign and marks the return of the brand's powerful HEMI V-8 engine, which has seen orders exceed production with initial units selling in five days on average.

Key Takeaways:

• Ram has launched a new marketing campaign starring Terry Crews, titled "Epic Launch," which will run throughout the 2025 college football season.
• The campaign features four national broadcast commercials and multiple videos across the Ram brand's social media and digital media channels.
• The campaign marks the return of the brand's powerful HEMI V-8 engine, which has seen orders exceed production with initial units selling in five days on average.
• Ram's college football marketing campaign has been created in partnership with Doner, a global advertising agency.
• The new campaign was teased in a television and social media video, "It's a Ram Thing," during the lead-up to the official launch.
• Terry Crews has been signed to write a college fight song for the Ram brand as part of the campaign.
• Ram has also announced a new 10-year/100,000-mile limited powertrain warranty covering 2026 model-year Ram trucks and vans sold in the United States.
• The warranty reflects Ram's commitment to long-term vehicle quality as more buyers opt for extended loan terms.
• Ram's campaign has seen strong consumer anticipation and demand, with dealerships reporting initial units selling in five days on average.

Drew Allar, the quarterback of the Penn State Nittany Lions, makes a cameo in the spot, which features a Ramified football stadium with the field converted to a high-octane playground for Ram trucks.

Statistics:

• Ram retail sales increased by 26% in Q3 2025 compared to the same period last year.
• Light-duty trucks' total sales increased by 10% year over year in Q3 2025.
• Ram's initial units sold in five days on average, driven by strong consumer anticipation and demand.
• The new 10-year/100,000-mile limited powertrain warranty covers 2026 model-year Ram trucks and vans sold in the United States.
• Ram offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Sources:

• "Ram Launches New Marketing Campaign Starring Terry Crews to Kick Off College Football Season," PRNewswire, October 13, 2025.
• "Ram Brand," Ram website, accessed October 13, 2025.
• "Ram Offers America's Best Full-size Truck Limited Powertrain Warranty 10 years/100k miles," Ram website, accessed October 13, 2025.