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Computer peripherals industry

RAM Mobile Data Announces Special Introductory Package for Motorola's AirMobile Wireless Software

Strategic Insights

— 2 min read

RAM Mobile Data, a business venture between RAM Broadcasting Corporation and BellSouth, has partnered with Motorola to offer a special introductory package for AirMobile Wireless Software, a software solution that enables wireless data communications for mobile professionals. The package, available through resellers and dealers, includes RAM's nationwide wireless data communications service, wireless modems, and customer service and support. This innovative solution provides mobile users with seamless and easy-to-use wireless messaging capabilities, allowing them to access their cc:Mail systems from virtually anywhere.

Key Takeaways:

  • The RAM/AirMobile package supports the use of IBM Wireless Modem for Mobitex, a type III PCMCIA wireless modem card developed exclusively for RAM's wireless service.
  • The package includes certificates redeemable for up to $225 per individual user, depending on the type of wireless modem purchased, beginning in the third month of service.
  • RAM's standard pricing program for e-mail is based on actual data sent, with the first pricing tier providing 100 kilobytes of usage per month for $25, plus 35 cents per additional kilobyte.
  • The value of RAM's service certificates, when factored in, can reduce the total cost of service for heavy users to as low as $66 per month over a year's time.
  • The AirMobile software supports applications including electronic mail, file transfer, dispatching, faxing, and peer-to-peer messaging.
  • The package is available through RAM's and Motorola's reseller and dealer networks, with customers having a choice of three packages for single, five, or ten users.
  • RAM Mobile Data is a business venture between RAM Broadcasting Corporation and BellSouth, and provides the most advanced nationwide wireless data communications service in the U.S.
  • The service currently reaches 92 percent of the urban business population.

Statistics:

  • Up to 92 percent of the urban business population is covered by RAM's wireless service.
  • The first pricing tier provides 100 kilobytes of usage per month for $25, plus 35 cents per additional kilobyte.
  • Heavy users can double the base traffic amount to 200 kilobytes per month for $66 plus 33 cents per additional kilobyte.
  • Extremely heavy e-mail users can receive one half a megabyte of usage per month for $135, plus 27 cents per additional kilobyte.
  • Over 7 million licenses have been sold worldwide for Lotus cc:Mail.

Sources:

  • [1] "RAM Mobile Data Announces Special Introductory Package for Motorola's AirMobile Wireless Software", PRNewswire, August 22, 1995.
  • [2] RAM Mobile Data, "Introducing AirMobile Wireless Software for cc:Mail", press release.
  • [3] Motorola, "AirMobile Software for cc:Mail", product information.
  • [4] Lotus, "cc:Mail", product information.
  • [5] RAM Mobile Data, "RAM Mobile Data USA Limited Partnership", company information.
  • [6] BellSouth, "BellSouth", company information.

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