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Real Estate Industry Pioneers Strategic Marketing Alliance to Leverage Internet Technology

Strategic Insights

— 1 min read

In a groundbreaking announcement, Real Estate Television Network (RETN), a daily satellite television network serving the real estate industry, has formed a strategic alliance with Listinglink, a leading Internet provider. The partnership aims to leverage the power of the Internet to transform the way realtors market properties. The alliance will enable RETN to expand its reach from a regional service to a national provider, making the "Worldwide Web" accessible to agents across the United States and Canada. This pioneering move is set to revolutionize the real estate industry by providing agents with the tools and training they need to succeed in the digital age.

Key Takeaways:

  • RETN, a daily satellite television network, has formed a strategic alliance with Listinglink, a leading Internet provider, to leverage the power of the Internet in the real estate industry.
  • The alliance will enable RETN to expand its reach from a regional service to a national provider, making the "Worldwide Web" accessible to agents across the United States and Canada.
  • Listinglink provides access to over 12,000 current listings, valued at over $3 billion, accessible to realtors 24 hours a day, 7 days a week, on their Internet site (http://listinglink.com).
  • RETN has completed production of its third show in a series of Internet training programs, hosted by Listinglink and Dana Keith, to be broadcast in August, offering instruction on using the Internet to increase agent productivity and generate revenues.
  • The RETN-Listinglink Strategic Marketing Alliance is the first of several electronic marketing alliances to be announced by RETN in association with the WHF Marketing Resource Network.
  • The alliance will provide RETN customers with access to RETN's monthly program guide via the Internet, as well as a myriad of other services.

Statistics:

  • RETN has been broadcasting daily for one year.
  • RETN broadcasts for 3 hours per day, 5 days a week.
  • Listinglink has over 12,000 current listings, valued at over $3 billion.
  • RETN has completed 3 shows in a series of Internet training programs.

Sources:

  • Business Wire, July 25, 1995
  • Listinglink website (http://listinglink.com)
  • Real Estate Television Network (RETN)
  • WHF Marketing Resource Network

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