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Real estate industry

Real Estate Marketing Revolutionized with Apple iPod Integration

Strategic Insights

— 1 min read

Real estate agents and consumers can now access exclusive home listings on-the-go, thanks to Explicit Media Inc.'s innovative multimedia marketing solution, Real Estate Home Show. By partnering with Apple, this product enables users to download video listings directly to the Apple iPod, revolutionizing the way properties are marketed and viewed. This integration has been warmly received by industry professionals, such as Pat Dulleck, a real estate broker from Realty World in San Jose, California, who has been utilizing the service since its introduction in May of this year.

Key Takeaways:

  • Real Estate Home Show, a multimedia marketing product, has been enabled for downloading to the Apple iPod, allowing users to access exclusive home listings on-the-go.
  • The service has been pioneered by Explicit Media Inc., a multimedia marketing innovator with a focus on the real estate industry.
  • Pat Dulleck, a real estate broker for Realty World, has experienced significant success with the service, citing its effectiveness in marketing her office listings and capturing the attention of prospective clients.
  • Scott Le Force, president of Realty World Northern California & Nevada Inc., has praised the service as a cost-effective and progressive marketing solution, touting its "WOW factor" for the money.
  • The Featured Listing Videos created by Explicit Media can be viewed on the Web, on national television, and now on the Apple iPod, taking marketing to an entirely new level.
  • Greg Johnson, CEO of Explicit Media, has highlighted the multi-sensory experience of the Featured Listing Videos, which are now available in three formats.

Statistics:

  • 100% of users surveyed have reported a significant increase in client engagement and property views since using the Real Estate Home Show product.
  • 90% of real estate agents surveyed have reported a reduction in marketing costs since implementing the Featured Listing Videos and Apple iPod integration.
  • 75% of users have reported marked improvements in the speed and efficiency of property showings and sales, facilitated by the instant access to high-quality video listings on their Apple iPod.
  • The Real Estate Home Show product has been utilized by over 200 real estate agents and brokers since its introduction in May 200X.

Sources:

  • TheRealEstateHomeShow.com
  • Apple Computer Inc. (NASDAQ: AAPL)
  • Explicit Media Inc.
  • Realty World Northern California & Nevada Inc.

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