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Real estate industry

Realtor.com Expands Global Reach, Attracting 575,000 International Visitors Each Month

Strategic Insights

— 1 min read

Realtor.com, the nation's No. 1 homes-for-sale website, is expanding its global presence by offering translation services and increasing its international market reach. The move aims to provide a more comprehensive and personalized experience for international visitors, making it easier for them to search for listings in their language and navigate the site. With over 575,000 international visitors each month, Realtor.com is poised to become a leading online source for residential property listings worldwide.

Key Takeaways:

  • Realtor.com, the official website of the National Association of Realtors, is expanding its global reach by offering translation services and increasing its presence in international markets.
  • The website attracts over 575,000 international visitors each month, with the top sources of visitors being Canada, the U.K., Germany, Australia, Japan, and Mexico.
  • Realtor.com will work with Move Inc. to add features that make it easier for international consumers to search for listings in their language and through personalized views.
  • International buyers from 53 different countries purchased residential property in the U.S. last year, with the median price paid being $219,400, higher than the national median price.
  • Foreign buyers paid cash for 55% of their purchases, compared to 8% of domestic buyers, according to NAR's study.
  • Realtors work with at least one international client in the past year, with 28% of Realtors reporting this, up from 23% in 2008.

Statistics:

  • 575,000 international visitors to Realtor.com each month
  • 55% of foreign buyers paid cash for their purchases
  • Median price paid by foreign buyers: $219,400
  • 53 different countries purchased residential property in the U.S. last year
  • 28% of Realtors work with at least one international client in the past year

Sources:

  • National Association of Realtors
  • Move Inc. (NASDAQ: MOVE)
  • Realtor.com(R)
  • NAR's 2010 Profile of International Home Buying Activity

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