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Reese's Teams Up with ESPN's College GameDay for College Football Season

Strategic Insights

— 1 min read

Reese's, the popular chocolate-peanut butter treat, has announced a partnership with ESPN's College GameDay to become brand ambassadors for the 2015-2016 college football season. Hosts Rece Davis and Kirk Herbstreit will be featured in various creative content, including TV, video, and social media, highlighting the greatest college football traditions as part of Reese's "GameDay Greatness" video features. Fans will have the chance to win a College GameDay experience through the "Team Up for the Win" promotion, sharing their game day celebrations on social media using #TeamREESES and #ContestEntry.

Key Takeaways:

  • Reese's will partner with ESPN's College GameDay Built by the Home Depot hosts Rece Davis and Kirk Herbstreit as brand ambassadors for the 2015-2016 college football season.
  • Davis and Herbstreit will be featured in creative TV, video, and social content for Reese's, including in-store displays and point of sale initiatives.
  • Every Saturday, Davis and Herbstreit will highlight the greatest College Football traditions as part of Reese's "GameDay Greatness" video features, airing on both ESPN and ESPN.com.
  • Fans can participate in the "Team Up for the Win" promotion by sharing a picture on social media using #TeamREESES and #ContestEntry, depicting how they celebrate game day with their friends and family.
  • The grand prize winner will receive a trip of a lifetime for the ultimate College GameDay experience.
  • Reese's will host an on-site activation on Saturday, September 19, providing exclusive access to Davis and Herbstreit, along with interactive games and experiences.
  • The partnership further solidifies Reese's brand presence in the college football space, building on a multi-year program as an official sponsor of College GameDay Built by the Home Depot, the College Football Playoff (CFP), and ESPN College Football.

Statistics:

  • Reese's will partner with ESPN's College GameDay for the 2015-2016 college football season.
  • The partnership will include creative content featuring Davis and Herbstreit on both ESPN and ESPN.com.
  • Fans can participate in the "Team Up for the Win" promotion by sharing a picture on social media using #TeamREESES and #ContestEntry.
  • The grand prize winner will receive a trip of a lifetime for the ultimate College GameDay experience.
  • Reese's will host an on-site activation on Saturday, September 19, providing exclusive access to Davis and Herbstreit, along with interactive games and experiences.

Sources:

  • "Reese's Teams Up with ESPN's College GameDay for College Football Season" by Contify.com (Copyright 2014)

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