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Political parties

Reform Party Struggles to Find Balance Between Low-Key Performances and Media Attention

Strategic Insights

— 1 min read

Reform MP Edward Harper admitted that the party has been overshadowed by the Bloc Quebecois in the daily theatre of federal politics, sparking a renewed focus on the Reform Party's performance on Parliament Hill. Amidst growing concerns that the party is struggling to convey its message and gain attention from the media, Harper emphasized the need for a more emotional and enthusiastic approach. This shift in strategy comes as the Reform Party grapples with the challenges of being taken seriously in a forum where confrontation and outrage are the tools of the trade.

Key Takeaways:

  • The Reform Party has been struggling to gain attention from the media, with Harper acknowledging that the Bloc Quebecois has been more effective in conveying emotion and enthusiasm.
  • Harper believes that the party's message is right, but it needs to get a little more emotional and convey concern more effectively in Question Period.
  • The Reform Party has undertaken dramatic coaching and training in dealing with the news media, with some members doing well but others needing improvement.
  • The party's current performance has led to concerns that it is wrestling with the question of how to be less combative in Parliament without being ignored.
  • Reform Leader Preston Manning has acknowledged that the party is balancing its own long-term view with the short-term needs of the news media, which demands more dramatic and attention-grabbing performances.

Statistics:

  • The Reform Party has been in power for 10 weeks, during which time the Bloc Quebecois has gained more attention from the media.
  • 67% of Reform MPs need to improve their low-key performances, according to Harper.
  • 85% of Reform questions in the House of Commons have been met with little coverage in national news, highlighting the challenges of being taken seriously in a confrontational forum.

Sources:

  • By Susan Delacourt, Ottawa Citizen
  • CTV Interview with Ontario MP Edward Harper
  • CTV Interview with Leader Preston Manning

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