Sign in Subscribe
Cricket (Sport)

Reliance Life Insurance's 'Boundaries for Books' Campaign Hits a Six in Dhaka

Strategic Insights

— 1 min read

The highly anticipated opening match of the International Cricket Council (ICC) Cricket World Cup between India and Bangladesh set the tone for Reliance Life Insurance's 'Boundaries for Books' initiative, which donates Rs 25,000 every time the ball clears the boundary. With 10 sixes hit in the first match, the campaign reached a milestone, donating Rs 2,500,000. The match saw Virender Sehwag scoring 175 runs, with five sixes, and Virat Kohli hitting a century on his debut, with two sixes. The impressive performance by the Indian team, combined with the participation of Bangladesh players, made this a memorable game for the 'Boundaries for Books' campaign.

Key Takeaways:

  • The 'Boundaries for Books' campaign, in partnership with the ICC and Room to Read, aims to bring libraries, books, and trained teacher-librarians to at least 300 underprivileged children across India.
  • The campaign donates Rs 25,000 every time the ball clears the boundary, with a total of Rs 2,500,000 donated after the opening match.
  • Virender Sehwag smashes five sixes in his innings of 175, while Virat Kohli hits two sixes in his century on his debut appearance at the ICC Cricket World Cup.
  • Three Bangladesh players, Tamim Iqbal, Zunaed Siddique, and Roqibul Hassan, also hit sixes, contributing to the impressive performance.
  • The 10 sixes hit during the match are the second most in an opening game in ICC Cricket World Cup history, with only 13 sixes hit in the 2003 match between South Africa and West Indies being a higher record.
  • The 'Boundaries for Books' campaign aims to create a largescale impact, benefiting underprivileged children across India through education and development initiatives.

Statistics:

  • 10 sixes were hit during the opening match between India and Bangladesh, the second most in an opening game in ICC Cricket World Cup history.
  • Rs 25,000 was donated every time the ball cleared the boundary, resulting in a total donation of Rs 2,500,000.
  • The Indian team scored a total of 319 runs, with 10 sixes.
  • Virender Sehwag scored 175 runs, hitting 5 sixes.
  • Virat Kohli scored a century, hitting 2 sixes on his debut appearance at the ICC Cricket World Cup.
  • Three Bangladesh players also hit sixes, contributing to the impressive performance.

Sources:

  • International Cricket Council (ICC)
  • Reliance Life Insurance Co. Ltd.
  • Room to Read
  • China Weekly News (2011)

Read more