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REMAX and LiveRamp Collaborate to Revolutionize Homebuyer Targeting

Strategic Insights

— 1 min read

REMAX and LiveRamp announced a new partnership, introducing the REMAX Media Network, a platform that connects advertisers with REMAX's consumer audience. The collaboration leverages LiveRamp's Clean Room technology, unifying touchpoints across REMAX's vast digital audience of 7.6 million users and 24.7 million impressions. This secure data unification enables advertisers to optimize campaign performance and audience targeting across the homebuying and lifestyle journey.

Key Takeaways:

  • REMAX Media Network combines REMAX's valuable audience insights with LiveRamp's data collaboration network, empowering advertisers with unique and actionable insights.
  • The platform reaches nearly 50,000 U.S. agents and allows brands to target high-intent consumers throughout their purchasing journey.
  • REMAX Media Network enhances access to REMAX's audience insights, helping advertisers optimize media strategies and refine marketing spend.
  • This partnership marks another step in REMAX's commitment to innovation and leadership in the real estate industry.
  • LiveRamp's technology enables secure unification of customer intelligence across touchpoints, extending the value of unique first-party data to advertisers.
  • REMAX's collaboration with LiveRamp adds a powerful new destination to LiveRamp's data collaboration network, unlocking unique and robust insights for advertisers.
  • Advertisers can reach out to info@liveramp.com to learn more about LiveRamp's commerce media network offerings and work with REMAX.

Statistics:

  • REMAX's vast digital audience consists of 7.6 million users and 24.7 million impressions.
  • REMAX Media Network allows brands to target a network of nearly 50,000 U.S. agents.
  • LiveRamp's data collaboration network includes over 900 customers and partners, including 20 of the top 25 U.S. advertisers.
  • LiveRamp offers immense value for scaling commerce media to new industries.

Sources:

  • A businesswire.com news release titled "REMAX and LiveRamp Announce New Partnership to Deliver Highly Targeted Advertising Solutions" (no specific date mentioned).
  • A LiveRamp webpage titled "Commerce Media Network Offerings" (no specific date mentioned).
  • A REMAX webpage titled "About REMAX" (no specific date mentioned).

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