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Cricket (Sport)

Rexona Unveils ICC Women's Cricket World Cup 2025 Trophy in Bengaluru, Celebrating Women's Cricket and Empowerment

Strategic Insights

— 1 min read

As the excitement builds for the upcoming ICC Women's Cricket World Cup 2025, Rexona, the official global sponsor for the tournament, marked the occasion with a grand unveiling of the trophy in Bengaluru. The event brought together cricketing stalwarts Mithali Raj and Dinesh Karthik, who revealed the dazzling trophy amidst great anticipation. The afternoon also featured a thought-provoking panel discussion on the growing landscape of women's cricket in India, moderated by Mayanti Langer, with Vipul Mathur, Executive Director & Head of Personal Care, Hindustan Unilever Limited, and Nitin Agarwal, CMO-Unilever International, in attendance.

Key Takeaways:

  • Rexona, the official global sponsor for the ICC Women's Cricket World Cup 2025 and all ICC Women's Cricket events through 2027, has partnered with Unilever's Personal Care business to champion women's cricket worldwide.
  • The unveiling of the ICC Women's Cricket World Cup 2025 trophy in Bengaluru marked the celebration of women's cricket and empowerment, with Mithali Raj and former wicketkeeper turned TV presenter Dinesh Karthik attending the event.
  • A thought-provoking panel discussion on the growing landscape of women's cricket in India was moderated by Mayanti Langer and featured Vipul Mathur, Executive Director & Head of Personal Care, Hindustan Unilever Limited, and Nitin Agarwal, CMO-Unilever International.
  • Rexona launched its Limited-Edition Glass roll-on portfolio, exclusively curated to commemorate the ICC Women's Cricket World Cup on home soil, offering non-stop sweat and odor protection with trending fragrances.
  • The Limited-Edition Glass roll-on portfolio is available in three different variants: Matcha and Vanilla, Sandalwood and Jojoba Oil, and Lotus flower and Shea butter.

Statistics:

  • The ICC Women's Cricket World Cup 2025 will be hosted globally, with Rexona as the official sponsor.
  • The event marked the celebration of women's cricket and empowerment, with a focus on encouraging young women to participate in sport and pursue their potential.
  • Rexona's mission is to enable women to move more by delivering superior sweat and odor protection, giving her the confidence to go all in.
  • 3-year partnership between Rexona and ICC (2025-2027).
  • 3 different variants of Rexona's Limited-Edition Glass roll-on portfolio: Matcha and Vanilla, Sandalwood and Jojoba Oil, and Lotus flower and Shea butter.

Sources:

  • International Cricket Council (ICC)
  • Unilever's Personal Care business
  • Hindustan Unilever Limited
  • Newsvoir
  • HT Digital Content Services

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