RIDE Partners with Sri Lanka Cricket as Official Energy Drink Partner

RIDE, Sri Lanka's leading locally made energy drink, has cemented its position as the country's top energy drink brand by partnering with Sri Lanka Cricket as its official energy drink partner. This significant collaboration reinforces RIDE's renewed brand promise of 'Real Energy' and supports its ambition to enter global markets. The partnership was announced at an event held on 4 June at the Kingsbury Hotel, Colombo, which brought together key figures from both cricket and business. According to Arjuna Kumarasinghe, Managing Director of Cargills Food and Beverage Ltd., the partnership is a celebration of energy, performance, and a shared passion for excellence. RIDE aims to bring energy to Sri Lankans whenever, wherever, and whoever they are, and partnering with Sri Lanka Cricket perfectly reflects this purpose.

Key Takeaways:

• RIDE has partnered with Sri Lanka Cricket as its official energy drink partner, solidifying its position as the country's leading locally produced energy drink brand.
• The partnership supports RIDE's ambition to enter global markets, leveraging Sri Lanka Cricket's stature as a powerful ambassador for the country on the international stage.
• Cargills Food and Beverage Ltd., the manufacturer of RIDE, is confident that this partnership will elevate the brand to its desired markets.
• The event announcing the partnership brought together key figures from cricket and business, including national team captains, cricket legends, and senior management from prominent companies.
• RIDE's partnership with Sri Lanka Cricket reflects the brand's renewed brand promise of 'Real Energy' and its commitment to empowering Sri Lankans with energy.
• Arjuna Kumarasinghe, Managing Director of Cargills Food and Beverage Ltd., emphasized the significance of the partnership, stating that it is a celebration of energy, performance, and a shared passion for excellence.
• The partnership will create opportunities for RIDE to execute various activations and promotions in conjunction with Sri Lanka Cricket.

Statistics:

• RIDE is produced and marketed by Cargills Food and Beverage Ltd., a subsidiary of Cargills (Ceylon) PLC.
• The partnership between RIDE and Sri Lanka Cricket is a significant step forward in RIDE's growth, reinforcing its position as the leading energy drink brand in the country.
• Sri Lanka Cricket is a powerful ambassador for the country on the international stage, providing a platform for RIDE to enter global markets.
• The event announcing the partnership attracted key figures from cricket and business, showcasing the brand's commitment to excellence.
• RIDE aims to bring energy to Sri Lankans whenever, wherever, and whoever they are, a goal that is reflected in its partnership with Sri Lanka Cricket.

Sources:

• "RIDE Announces Partnership with Sri Lanka Cricket as Official Energy Drink Partner."