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Cable television broadcasting industry

Rinnai Launches Television Advertising Campaign for Tankless Water Heaters

Strategic Insights

— 1 min read

Rinnai, the leading brand of tankless water heaters in the United States and Canada, has introduced a television advertising campaign to promote the benefits of tankless water heaters. The campaign, which is the only TV advertising effort for any tankless water heater brand, aims to educate consumers about the comfort and energy-saving advantages of Rinnai's products. The ads, titled "Dinner" and "When You Need It," humorously highlight the challenges of tank water heaters and present Rinnai's tankless water heaters as the solution. The campaign is running on major cable networks, including CNN, HLN, Fox Sports, and others, reaching Rinnai's target demographics of well-educated consumers with an interest in home improvement and water heater dealers and installers.

Key Takeaways:

  • Rinnai is the only tankless water heater brand to advertise on television, targeting major cable networks such as CNN, HLN, Fox Sports, and others.
  • The campaign aims to educate consumers about the benefits of Rinnai's tankless water heaters, including an endless supply of hot water and energy savings.
  • Rinnai is the largest gas appliance manufacturer in Japan and the No. 1 selling brand of tankless gas water heaters in the United States and Canada.
  • The company's annual corporate revenues exceed $2.5 billion, with a global perspective to create 21st-century products for the home and business.
  • Rinnai's marketing efforts also include high-profile consumer magazines, radio, professional sports sponsorships, digital campaigns, and television product placements.

Statistics:

  • Rinnai is the number-one selling brand of tankless water heaters in the United States and Canada.
  • The company's annual corporate revenues exceed $2.5 billion.
  • Rinnai's marketing efforts are targeting a wide range of consumers, including well-educated homeowners and water heater dealers and installers.
  • The ad campaign is running on major cable networks, reaching a combined audience of millions of viewers.

Sources:

  • "Rinnai Introduces TV Ad Campaign Promoting Tankless Water Heaters"

- http://www.prnewswire.com/news-releases/rinnai-introduces-tv-ad-campaign-promoting-tankless-water-heaters-300074369.html

- PR Newswire, April 29, 2015.

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