Sign in Subscribe
Tourism

Ripley PR Expands to Serve Adventure Travel and Outdoor-Lifestyle Businesses

Strategic Insights

— 1 min read

Ripley PR, a global public relations agency, has launched Adventure PR, a new division designed to elevate adventure travel companies, RV manufacturers, camping, and outdoor brands, as well as remarkable destinations and select resorts. This move aims to address the challenges faced by these companies in breaking through the noise and connecting with their target audiences. Adventure PR will focus on defining each client's uniqueness, crafting compelling narratives, securing impactful earned media placements, and capturing the imagination of travelers seeking experiences off the beaten path.

Key Takeaways:

  • Adventure PR is a new division of Ripley PR, created to serve the travel and tourism sector with a focus on adventure travel companies, RV and outdoor lifestyle brands, and unique destinations.
  • The agency addresses challenges faced by adventure-focused companies, RV manufacturers, and outdoor-lifestyle brands in breaking through the noise and connecting with their target audiences.
  • Adventure PR builds on Ripley PR's reputation as the leading agency in the home services industry and applies its proven expertise in manufacturing, HVAC, and plumbing to the outdoor lifestyle market.
  • The agency has already worked with a variety of exciting resorts, state tourism organizations, and travel brands, and has a personal passion for exploration that helps it tell clients' stories in ways that inspire travelers and drive real results.
  • Adventure PR operates with the same proven best practices and award-winning strategies that have earned Ripley PR recognition on Newsweek and Forbes' lists of America's Best PR Agencies.

Statistics:

  • Ripley PR has been recognized as one of America's Best PR Agencies by Forbes Magazine in 2021 and by Newsweek as one of America's Best PR Agencies for 2024.
  • The agency has also earned a spot on Entrepreneur Magazine's annual list of Top 500 Franchise in seven consecutive years.
  • Adventure PR aims to help clients stand out in the highly competitive multimillion-dollar travel and tourism industry.
  • The division will leverage innovative public relations strategies to help clients strengthen brand awareness and capture market share.

Sources:

  • [PRNewswire, "Ripley PR Expands to Serve Adventure Travel Companies, RV Manufacturers and Outdoor Lifestyle Businesses with Launch of Adventure PR," September 12, 2025]
  • [Ripley PR, "About Adventure PR",]
  • [Ripley PR, "About Ripley PR",]

Read more