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Automotive parts industry

Rockwell Automotive's Information Management Strategy Drives Profitability

Strategic Insights

— 1 min read

Rockwell Automotive's ability to manage information is a key factor in its projected growth in the next decade. According to Robert A. Calder, president of Rockwell Automotive Light Vehicle Systems (LVS), the company's research, engineering, and manufacturing facilities worldwide have contributed to its success. By transferring information, expertise, and technology across business lines, Rockwell has been able to reduce engineering and development costs and time for its North American customers.

Key Takeaways:

  • Rockwell Automotive grew by over 32% in North America in 1994 and projects 39% growth in 1995.
  • The company's ability to transfer information, expertise, and technology across business lines is a major contributor to its growth.
  • Eight Centers of Expertise have been established to act as focal points for new ideas, innovations, and products.
  • Rockwell's ability to manage its worldwide engineering expertise has resulted in reduced engineering and development costs and time for North American customers.
  • The company is expanding manufacturing facilities and adding lines and equipment to meet increasing demand.
  • Rockwell's Light Vehicle Systems business produces a range of products, including roof, door, and suspension systems, as well as electric motors, wheels, and electronics components.
  • Rockwell Automotive businesses have 1994 total sales of nearly $3 billion and are leading global suppliers of systems and components for passenger cars, light trucks, and off-highway equipment.
  • Robert Calder attributes the growth to Rockwell's ability to access technology developed within the company's aerospace and commercial industries and apply it to automotive applications.
  • Automakers are taking advantage of Rockwell's capabilities, with recent contracts including assistance in up-front design and complete systems supply.

Statistics:

  • Rockwell Automotive grew by 32% in North America in 1994.
  • The company projects 39% growth in 1995.
  • Rockwell's Light Vehicle Systems business produces roof, door, and suspension systems as well as electric motors, wheels, and electronics components.
  • Rockwell Automotive businesses have 1994 total sales of nearly $3 billion.
  • The company has annual worldwide sales of over $12 billion.
  • Eight Centers of Expertise have been established to act as focal points for new ideas, innovations, and products.

Sources:

  • Rockwell Automotive press release, February 27, 1995
  • Rockwell Automotive website

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