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Tourism

Russian Market Expected to Exceed 1.74 Million Visitors in 2025

Strategic Insights

— 1 min read

Despite US sanctions and intense competition from Vietnam, Thailand's Tourism Authority of Thailand (TAT) is optimistic about the Russian market, projecting a significant increase in visitors this year. The market is expected to eclipse the 1.74 million tourists recorded in 2024, driven by affluent travelers who are willing to travel despite economic and geopolitical headwinds. Phuket and U-tapao airports remain the primary entry points for Russian tourists, with Phuket's complete facilities and hotel options giving it an edge over Vietnam's popular beach destinations.

Key Takeaways:

  • The Russian market is expected to exceed 1.74 million visitors in 2025, despite US sanctions and intense competition from Vietnam.
  • Affluent tourists are still willing to travel overseas, with TAT targeting this segment of the market.
  • Phuket and U-tapao airports are the main ports of entry for Russian tourists, with Phuket's complete facilities and hotel options giving it an advantage over Vietnam's beach destinations.
  • Beach destinations like Nha Trang and Phu Quoc in Vietnam are popular among Russian tourists, but Phuket still has a strong appeal.
  • Russian arrivals exceeded 2024's level in every month but May during the first half of 2025.
  • Thai culture, hospitality, and products, including wellness facilities and world-class hotels, continue to attract Russian tourists.
  • Russian travelers not only choose Phuket but also visit nearby destinations like Krabi and Phang Nga.
  • Some long-stay Russians want to explore mountainous areas like those around Chiang Mai.

Statistics:

  • 1.08 million Russian tourists arrived in Thailand as of July 20.
  • Russia is the largest long-haul market for Thailand, accounting for the fourth-largest number of foreign tourist arrivals.
  • Last year, Thailand welcomed over 1.74 million Russian visitors, accounting for 15% of the overall outbound Russian market.
  • TAT's working target for Russian tourists this year remains at 2 million.
  • Russian arrivals exceeded 2024's level in every month but May during the first half of 2025.

Sources:

  • Tourism Authority of Thailand (TAT)

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