Sign in Subscribe
Sports associations

Sage Partners with English Football League to Support Small Businesses

Strategic Insights

— 1 min read

In a bid to support small businesses in the UK, North East software company Sage has announced a partnership with the English Football League (EFL). As the EFL's official accounting software partner, Sage aims to deliver real value to local communities that make football what it is. The partnership will see Sage supporting 3.5 million small and medium-sized businesses in the UK that play a significant role in EFL football communities.

Key Takeaways:

  • Sage has become the English Football League's (EFL) official accounting software partner, demonstrating its commitment to supporting small and medium-sized businesses in the UK.
  • The partnership will see Sage directly supporting the small businesses behind the badge, including pubs, cafes, shops, and suppliers that make matchdays possible.
  • Sage is launching a UK-wide fan campaign to nominate local businesses that are central to their football community and enhance the matchday experience.
  • Three winning businesses will be given the opportunity to win a bespoke club sponsorship, funded by Sage, which will help them gain exposure and drive growth.
  • Other finalists will receive business grants and promotional opportunities at EFL matches.
  • Former Manchester United and England star Gary Neville has been appointed as Sage's new brand ambassador to front the new campaign.
  • Sage will also have a presence during EFL matches broadcast on Sky Sports, Sky Sports+, and ITV, with up to six in-game Sage-branded graphics per match offering fans deeper analysis and smarter stats throughout the season.
  • The partnership aims to champion small businesses that support EFL clubs and make the matchday experience special to millions of people attending fixtures every season.

Statistics:

  • 3.5 million: The number of small and medium-sized businesses in the UK that play a significant role in EFL football communities.
  • 72: The number of clubs in the English Football League.
  • 6: The number of in-game Sage-branded graphics per match that will be offered to fans during EFL matches broadcast on Sky Sports, Sky Sports+, and ITV.

Sources:

  • Byline: Gavin Engelbrecht
  • Sourced from: Sage's official statement
  • English Football League (EFL) website
  • Sky Sports news article

Read more