Sales Technologies Announces Partnership with Roche Laboratories

Sales Technologies, Inc. (ST) has announced a partnership with Roche Laboratories following a competitive selection process. Roche will use ST's product, SNAP/Pharma, to support the team selling, managed care, and micro-marketing initiatives across the entire sales and marketing organization. This partnership is significant as it demonstrates the power of ST's new structure within the IMS organization, and sets new norms for the capabilities required to meet the needs of the industry's sales and marketing information systems. The strategic nature of this partnership will dramatically improve Roche's field organization's access to information, ability to share information, and implementation of strategic initiatives.

Key Takeaways:

• The partnership between Sales Technologies and Roche Laboratories is a significant win in the pharmaceutical sales force automation marketplace.
• Roche chose Sales Technologies due to their industry experience, evolutionary product offerings, advanced support capabilities, and strategic partnership with IMS.
• The SNAP/Pharma product will support Roche's team selling, managed care, and micro-marketing initiatives across the entire sales and marketing organization.
• The partnership will improve Roche's field organization's access to information, ability to share information, and implementation of strategic initiatives.
• Sales Technologies provides a total integrated solution to its customer base within the pharmaceutical industry, including implementation, systems integration, application development, and educational services.
• The partnership demonstrates the power of ST's new structure within the IMS organization and sets new norms for the capabilities required to meet the needs of the industry's sales and marketing information systems.

Statistics:

• 1983: The year Sales Technologies, Inc. was founded.
• 1: The number of stop-shopping approach to providing solutions for the pharmaceutical industry.
• 404-841-4148: The phone number for Karen Barton, Sales Technologies, Inc.
• 1995: The year the partnership announcement was made.
• 103: The year Hoffmann-La Roche Inc. was founded.

Sources:

• PRNewswire, "Sales Technologies, Inc. Announces Partnership with Roche Laboratories"
• Sales Technologies, Inc.
• Hoffmann-La Roche Inc.
• IMS (Integrated Media Solutions)
• The Dun & Bradstreet Corporation (NYSE: DNB)