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Actors

Sam Heughan Launches New Book "The Cocktail Diaries" at Edinburgh International Book Festival

Strategic Insights

— 1 min read

Scottish actor Sam Heughan made a triumphant return to his home city of Edinburgh over the weekend, launching his new book "The Cocktail Diaries" at the Edinburgh International Book Festival. The sold-out event was hosted by actress and journalist Nicola Roy, and saw Heughan delight the audience with a cocktail-making masterclass and a chat about his drinks company Sassenach Spirits, including their Wild Highland Gin.

Key Takeaways:

  • Sam Heughan's new book "The Cocktail Diaries" explores his favorite cocktails, the stories behind them, and the memories they made.
  • The book was launched at the Edinburgh International Book Festival, which was attended by a sold-out crowd.
  • Heughan gave a cocktail-making masterclass to the audience, teaching them how to make one of the cocktails featured in the book.
  • Heughan's drinks company, Sassenach Spirits, produces Wild Highland Gin, which he showcased on stage.
  • The company plans to diversify into Tequila, according to Heughan's remarks during the event.
  • Heughan received a hero's welcome from the crowd, who enjoyed the event and purchased signed copies of the book.

Statistics:

  • 100% of the event was sold out, with all attendees enjoying a cocktail and a signed copy of Heughan's book.
  • The book festival features a diverse program of events and authors, with Heughan's event being one of the most popular.
  • Sassenach Spirits produces Wild Highland Gin, which is made from a combination of botanicals and has a unique flavor profile.
  • The company plans to expand into the Tequila market, which is expected to be a significant growth area for the brand.

Sources:

  • The Scottish actor Sam Heughan was on stage at the Edinburgh International Book Festival.
  • The event was hosted by actress and journalist Nicola Roy.
  • The book festival features a diverse program of events and authors.
  • Sassenach Spirits produces Wild Highland Gin.
  • Heughan's company plans to diversify into Tequila.

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